1. Consumer Research Reports Summary
May 29th, 2013

2. Posted on Box.com Packaging Satisfaction Survey
What Consumers Really Care About
CPIA Report - Access to Plastics Recycling in Canada

4. Purpose:
Studied shopping habits and consumer satisfaction with packaging from store shelf to transport, storage, use and disposal
Surveyed 3,000 U.S. consumers in Fall 2012

5. Highlights:
Discovered that there is a significant variation in packaging satisfaction across all product categories
Consumers say “shelf appeal” features are less important than “structural” features
Top dissatisfaction themes across all product categories: Maintain the integrity of the product Get the entire product out of the package Easy to open and reclose
There is opportunity to improve performance as part of the overall product experience (shifts in packaging’s role on shelf)
E-commerce and changing retail landscape
- Majority (72%) do not use mobile device while shopping

7. Purpose:
Help companies with their sustainability commitment to gain a market advantage
Focus on food packaging technologies and the U.S. consumer
Description of research methodology not provided

8. Highlights:
How do you know a product is green? % Ingredients content, energy savings detail % Labels say so 31% Company has green reputation
48% of Americans say corporate environmental reputation impacts product choices
What is the best thing to read about a product’s packaging? % Recyclable % Biodegradable % Made of recycled content

9. Highlights (cont’d):
Most Americans care about recycling and like less packaging, but they are confused about what constitutes “sustainable packaging”
“Sustainability” is about ingredients and sourcing; product over package in the food category
Food Waste is an issue many Americans feel really guilty about, and there’s an opportunity for brands to come together and empower Americans to solve that problem

11. Purpose:
Provides insight into recycling access in Canada. “Access” is defined in this study as residential municipal curbside or depot recycling programs, and private subscriptions programs for a variety of plastic packaging types.
May 2013 update by CM Consulting provides estimates of recycling access in terms of permanent households covered and as a percent of population
Acknowledges that the challenge of presenting “access to recycling” is that it does not reflect what actually gets recycled, which is dependent on consumers actually recycling the material when they have access

12. Highlights:
Overall, access to recycling of the primary plastic materials is very strong.
Nearly 100% of Canadians have access to recycling of PET and HDPE beverage containers, and other types of bottles and jugs. Access to recycling of the other resins and types of plastics vary.
Access to film and bags recycling now at 61%. This represents an increase from 53% in 2009 with the increase predominantly in Quebec.

13. Highlights (cont’d):
- Access to recycling of PET non‐bottle rigid containers has risen to 89% from 73% in PS non‐bottle rigids are also accepted in more programs and has risen to 54% from 41% in 2009.
These increases are due predominantly to more and more municipalities expanding collection to all plastic containers, particularly in Ontario.

15. Summary of findings:
Packaging performance and function critical to consumers; no trade-offs for sustainability
Recycling remains a top-of-mind packaging sustainability feature for consumers
Level of access in Canada to recycling plastic packaging is nearly universal for the most common packaging plastics and over 80% for most resins
Important to note that “access to recycling” does not reflect what actually gets recycled, which is dependent on consumers actually recycling the material

16. GROUP DISCUSSION

17. Should PAC NEXT consider pursuing a biennial study of access to all packaging material categories?
Is there group interest to understand how policy affects consumer engagement?