1. Social Psychology Chapter 14
AP Psychology
Wadlington

2. BE QUIET and Listen
Please remain totally silent for the next few minutes. IF you cannot do this leave the room.
Take out a piece of paper.
Read the next slide in total silence to yourself. No communication with others, ALL verbal or non verbal is prohibited. No talking until I say the word “Equal(s)”
Ready?

3. Time to vote
You need to make a choice. Remember from this point you will have no human contact what so ever. If you do, this is over. Turn your piece of paper over and protect it from other humans when completed.
If one person selects 5 extra credit points, that person will receive the 5 points and everyone else will receive 1 extra credit point.
If 2 or more people select 5 extra credit points, no students will receive bonus points.
How many points would you like to receive? Choose ONE.
5 points or 1 point

4. Three ?’s to think about 1. How do we THINK about one another?
2. How do we INFLUENCE one another?
3. How do we RELATE to one another?

5. Keep Thinking..….. We construct our social Reality?
Our Social Institutions are often powerful sometimes perilous (what are the institutions?)
Social Influences shape our behavior?
Personal attitudes and dispositions also shape behavior
Social behavior is biologically rooted
Social psychology’s principles are applicable in everyday life

6. Social Psychology
Social psychology: Psychology that studies the effects of social variables and cognitions on individual behavior and social interaction.
Social psychology looks at how people’s thoughts, feelings, perceptions, motives and behavior are influenced by other people.
It tries to understand behavior within its social context.

7. Social Context
Social context includes the real, imagined, or symbolic presence of other people; the activities and interactions that take place among people; the settings in which behavior occurs; and the expectations and social norms governing behavior in a given setting (Sherif, 1981).

8. Major Themes of Social Psychology
There are three major themes of social psychology that we will look at:
1. The power of social situations
2. Subjective social reality
3. The promotion of human condition

9. Social Pressure
Social pressure can create powerful psychological effects such as prejudice, discrimination, blind obedience, and violence.
Social roles, rules, how we are dressed, competition, or the mere presence of others can profoundly influence how we behave and think
We usually adapt our behavior to the demands of the social situation, and in ambiguous situations, we take our cues from the behavior of others in that setting.

10. Situationism vs. Dispositionism
Situationism: A view that says environmental conditions influence people’s behavior as much or more than their personal disposition does.
Dispositionism: A view that says internal factors (genes, traits, character qualities) influence our behavior more than the situation we are in.
Regardless of your view, people’s behavior depends heavily on two factors: the social roles they play, and the social norms of the group.

11. Social Standards of Behavior
Social Roles: One of several socially defined patterns of behavior that are expected of persons in a given setting or group.
The roles people assume may be the result of a person’s interests, abilities and goals, or they may be imposed on a person by cultural, economic or biological conditions.

12. Social Standards of Behavior
Social norms: A group’s expectations regarding what is appropriate and acceptable for it’s members’ attitudes and behaviors in given situations.

13. Conformity
When people interact in groups, there are specific psychological effects that happen.
Conformity: The tendency for people to adapt the behaviors, attitudes, and opinions of other members of a group.

14. The Asch Effect Asch’sStudy
The Asch Effect: A form of conformity in which a group majority influences individual judgments.
Asch’s test had 4 trials. Groups of 7 people, 6 of whom were aware of the test. They would be shown cards like the one above and asked which of the lines matched exhibit 1. In the first three trials, all 6 of the “knowing” participants answered correctly. The 7th participant followed correctly. On the 4th trial, the first 6 participants intentionally answered incorrectly, in an attempt to see what the 7th participant would do.

15. Asch’s Results
75% of those subjected to group pressure conformed to the false judgment of the group one or more times, while only 25% remained completely independent.
In related studies, 50-80% conformed with the majority’s false estimate at least once, while 33% yielded to the majority on half of the trials or more.

16. Characteristics that Promote Conformity
Asch identified 3 factors that influence whether a person will yield to group pressure:
1. The size of the majority
2. The presence of a partner who dissented from the majority
3. The size of the discrepancy between the correct answer and the majority’s opinion.

17. Conformity Conformity increases when…
You feel incompetent or insecure.
You are in a group of 3 or more.
You are impressed by the status of the group.
You have made no prior commitment to a response.
You are being observed by the others in the group.
Your culture strongly encourages respect for social standards.

18. Groupthink
Groupthink: The mode of thinking that occurs when the desire for harmony in a decision making group overrides a realistic view of the alternatives.
Factors that promote groupthink:
Isolation of the group
High group cohesiveness
Directive leadership
Lack of norms requiring methodical procedures
Homogeneity of members’ social background
High stress from external threats

19. Where do we see Groupthink in our lives?

20. Group Polarization
Group Polarization: When members of a group have similar, though not identical, views about a topic and discuss them, their opinions become more extreme and pronounced.
A polarizing figure!!!

21. Other Group Behaviors
Social Facilitation: Tendency for improved performance of tasks in the presence of others.
This is generally because of a heightened state of awareness.
Social Loafing: Tendency for people in a group to exert less effort when pooling their efforts towards a common goal.
Deindividualization: Loss of self-awareness and self- restraint occurring in group situations that foster action and anonymity.

22. How and Why we Choose Groups to be a Part of

23. Social Reality
Social reality: An individual’s subjective interpretation of other people and of relationships with them.
Determines who we find: attractive or threatening; who we are drawn to or avoid…
The judgments we make about others depend on their behavior and our interpretations of their action.

24. What Makes up a Group
Generally, groups are characterized by three features: roles, norms and cohesiveness.
Roles are an expected set of behaviors for the group members, norms are the rules of conduct, and cohesiveness is the force that pulls group members together and forms bonds that last.

25. Interpersonal Attraction
Reward theory of attraction: The theory that says we like those who give us maximum rewards or benefit at minimum costs.
According to this theory, attraction is a form of social learning.
Psychologists have identified four especially strong sources of reward that predict interpersonal attraction.

26. Four Sources of Attraction
1. Proximity: The idea is that people will work harder to make friends with those to whom they are closest (physically).
2. Similarity: People usually find it more rewarding to have a relationship with someone who shares the same attitudes, interests, values and experiences as they do.

27. Four Sources of Attraction
3. Self-Disclosure: It takes time to develop the trust necessary to share intimate details about oneself. Generally we want to spend time around those who know us best.
4. Physical Attractiveness: Yes it is vain, but it is reality. People are generally attracted to those who are more physically attractive.
-Average=attractive
Beautiful=unapproachable

28. Exceptions to the Rule
Although the reward theory of attraction seems to make sense, it fails to explain a few situations:
A women in an abusive relationship
Joining a frat/hazing
Why might someone engage in these relationships?

29. Other Theories of Attraction
Reward theory of attraction is not the only theory about why we are attracted to who we are.
Matching Hypothesis: A prediction that most people will find friends and mates that are perceived to be about their same level of attractiveness.

30. Other Theories of Attraction
Expectancy-Value Theory: The theory that people decide to pursue a relationship by weighing the potential value of the relationship against their chances of succeeding in that relationship.
Basically we try to have relationships with the most attractive people we think will probably like us in return. Does it always apply to appearance?
I am guessing that Jay-Z would not give up his relationship with Beyonce for one with Lindsay Lohan.

31. Cognitive Dissonance
Cognitive Dissonance: A highly motivating state in which people have conflicting cognitions (thoughts), especially when their voluntary actions conflict with their attitudes.
Marines in boot camp

32. Cognitive Dissonance Theory
Cognitive dissonance theory says that when people’s cognitions and actions are in conflict (a state of dissonance) they often reduce the conflict by changing their thinking to fit their behavior.
“Pain is just weakness leaving the body.”
Examples of cognitive
dissonance theory in action?

33. Example of Cognitive Dissonance
Smokers tend to experience cognitive dissonance because it is widely accepted that cigarettes cause lung cancer, yet virtually everyone wants to live a long and healthy life. In terms of the theory, the desire to live a long life is dissonant with the activity of doing something that will most likely shorten one's life.
The tension produced by these contradictory ideas can be reduced by quitting smoking, denying the evidence of lung cancer, or justifying one's smoking.
For example, a smoker could rationalize his or her behavior by concluding that everyone dies and so cigarettes do not actually change anything. Or a person could believe that smoking keeps one from gaining weight, which would also be unhealthy.

34. Making Cognitive Attributions
Explaining to ourselves why people act the way they do.

35. Fundamental Attribution Error
We tend to attribute people’s behavior and misfortunes to their person traits rather than situational forces.
The Fundamental Attribution Error (FAE) is the tendency to overemphasize personal traits while minimizing situational influences.
Assigning the causality to personal characteristics when causality actually lies with the situation.

36. An Example…
Think about the last time you were driving and were cut off by another car. Did you think:
“what an idiot – that guy is a terrible driver;” or
“That guy must have a good reason to be in such a hurry.”

37. Self-Serving Bias
While FAE is a pitfall of judging other people, a self-serving bias is a error in the way we look at and interpret ourselves and the situations we find ourselves in.
Self-Serving Bias is the tendency for us to judge ourselves by a double standard:
When things go well, the success is a result of our own internal factors like motivation, talent or skill.
When things go poorly it was the result of some uncontrollable external factor.

38. Prejudice and Discrimination
Our judgments about people can be both positive and negative, but prejudice is always a negative judgment.
Often people get these two terms confused, though they are very different. Prejudice is having negative thoughts, emotions, attitudes or feelings towards an individual solely based on his membership in a particular group.
Where prejudice is an attitude, discrimination is a negative action taken against a person because of his membership in a group.

39. 5 Causes of Discrimination
5 causes of discrimination social Psychologists have identified:
Dissimilarity and Social Distance: The perceived difference between two people-usually culturally based
Economic Competition: When one group wins economic benefits at the expense of another group
Ex: old growth logging: jobs vs. environment
Scapegoating: Blaming an innocent person for one’s own troubles
Jewish people during Nazi Germany
Conformity to Social Norms: An “unthinking tendency” to keep things the way they are, even if they may be wrong
Media Stereotypes: Images, words or ideas used to project groups in a certain, over- generalized way.

40. Persuasion…… Central v. Peripheral routes
Central-When information is accepted factually
The listener must be motivated to listen
The topic must be relevant to them
The information must be strong.
Without these three components, you are better off taking the peripheral route.

41. Peripheral When a person is persuaded through non-logical paths
Listeners pay attention to the prestige of the speaker.
The mood of the listener, appearances, and message length are iportant.
People tend to take the peripheral route when the topic at hand is not relevant to them.