1. Jake Schoch John Carroll University

2. Background

3. Client Needs Analysis What makes DeMarini unique?
Why should customers buy DeMarini’s products?
Who are DeMarini’s competitors?
Why do people buy from the competitors?
Current marketing done by the competitors
Potential customer demographics
How often does DeMarini advertise?

4. Problems Within the Company
No spokesperson
Minimal television/radio advertising
Barely any promotions
Social media is weak

5. Marketing Plan Hire a spokesperson Develop a customer loyalty discount
Additional advertising (television/radio)

6. Advertising 30-sec Television Ad 30-sec Radio Ad
Internet Click-Through Ad
Billboard
Newspaper Ad

7. 30-sec Television Ad
BRYCE HARPER: UGHHHH! WHAT IS WRONG WITH ME!? EVERY TIME I SWING THE BASEBALL BAT I’M SEEING TERRIBLE RESULTS! I KNOW I WORK HARD EVERY DAY BUT I AM GETTING FRUSTRATED WITH THE LACK OF PROGRESS IN MY SWING.
SFX: SOUND OF BASEBALL BAT BREAKING
VIDEO: CU BRYCE HARPER
HARPER’S DAD: COME HERE BRYCE.
BRYCE HARPER: RIGHT NOW ISNT A GREAT TIME. I AM HAVING AN AWFUL TIME TRYING TO FIND MY SWING.
HARPER’S DAD: HERE, TAKE THIS.
BRYCE HARPER: WHAT’S THIS?
HARPER’S DAD: IT IS A DeMARINI
BRYCE HARPER: HMM. ALRIGHT I’LL GIVE IT A TRY
VIDEO: MS OF BRYCE HARPER AND DAD, CU OF LOGO ON THE BAT
BRYCE HARPER: YOU SEE THAT?
HARPER’S DAD: (laughing) YEAH, I SAW THAT. HOW DO YOU FEEL?
BRYCE HARPER: I FEEL LIKE I’M NEVER GOING TO USE ANOTHER TYPE OF BAT!
BRYCE HARPER: (laughing) YUP, MY DECISION IS FINAL. I WILL NEVER SWING ANOTHER TYPE OF BAT BESIDES A DeMARINI.

8. 30-sec Radio Ad
CLIENT: DeMarini Sports, Inc DESCRIPTION: 30 – sec. Prodution
PRODUCT: DeMarini Bats FOR AIRING: Everyday
MEDIUM: Country-wide TITLE: Step Up Your Game
MUSIC: UP FULL “HERE COMES THE BOOM” BY NELLY
MUSIC: MUSIC UNDER FOR:
ANNCR: Are you ready to take your game to the next level? If you answered “yes” then you need to get your hands on a DeMarini baseball bat. DeMarini has the latest high-tech baseball bats that will improve your performance with immediate use. If you’re having trouble getting enough “oomph” on the ball or just need a change then you need to get your hands on a DeMarini. Not only will these bats increase your bat speed and pop, but there are multiple types of bats that fit the player you are. For the big power hitters you can use the Voodoo, for contact hitters with some pop you can use the CF7, and for the contact hitter who likes a smaller barrel you can use the Vexxum. No matter what DeMarini bat you put in your hands you will see a better outcome within the first swing you take with it.
BRYCE HARPER: Growing up I refused to swing anything other than a DeMarini. They gave me the ability to hit for power and contact along with having great weight distribution. Use a DeMarini and you can be a big leaguer just like me.
MUSIC: OUT
SOUND: PING OF THE BASEBALL BAT CRUSHING BASEBALL
SOUND: CROWD GOING NUTS
ANNCR: Are you ready to take your game to the next level? DeMarini will help get you there.

9. Thank You!