1. 101 Introduction
aba.com BANKERS

2. Housekeeping Slides will advance automatically.
Today’s presentation is being recorded.
Presentation slides and recording will be posted online Friday.
Submit questions for Q&A segment at any time.

3. ABA Staff Point of Contact
Jeni Pastier Senior Manager, Financial Education

4. Survey Question??? Which ABA campaign are you most interested in?
Get Smart About Credit
Lights, Camera, Save!
Both

5. Webinar Agenda Introduction to Get Smart About Credit
Introduction to Lights, Camera, Save!
New Registration Process
Questions and Answer

6. What Is Get Smart About Credit Day?
Annual, banker-driven, financial education campaign.
Another example of valuable role banks play in communities they serve.
12th annual event Thursday, October 16, 2014.
Make credit-focused presentations on the day and throughout the month.

7. Get Smart About Credit Focus Areas
Paying for College
Knowing Your Credit Score
Protecting Your Identity

8. Get Smart About Credit Materials
ABA provides materials to support each topic that include:
Presentation Scripts
Fact Sheets
Tip Sheets

9. Obtaining CRA Credit
Prior to your presentation, discuss the event with your CRA or Compliance Officer.
Look for audiences in low- to moderate-income areas.
Title I Schools
Schools receiving 51% Free and Reduced Meals (FARMS)

10. What is Lights, Camera, Save!
Video contest that gives bankers a means to connect with today’s young customers while creating excitement about savings.

11. Prizes National Student Prizes provided by the ABA
Grand Prize: $5,000
2nd Place: $2,500
3rd Place: $1,000
National School Prizes funded by ABA
Top 3 finalist contestant winner’s schools will receive a scholarship to the annual Jump$tart National Educator Conference.
Banks may award contestant and school prizes at the local level.

12. Marketing Materials Provided by ABA
Letter Template
Web Advertisement
Flyers
Handouts
Table Tents
Press Materials

13. Contestant Requirements
Video must discuss saving, using money responsibly, or saving to pay for college.
90 second max video submitted via DVD or video sharing site (YouTube, Vimeo, ect.)
Bank registration August 1- September 30, 2014.
Each bank may submit one video per state.
Contest period October 1-December 1, 2014.
Full contest rules will be posted online.

14. Participating Banks List

15. Registration 101
Integrating Financial Education Activities into Bank Profile using ABA Shopping Cart.
Go to store.aba.com/ebusiness/Abapages/default.aspx Log In.
Registration records your bank’s commitment to financial education year after year.
By registering you ensure your bank appears on the Participating Banks List.
You will need to provide participation estimates for:
# of presentations
# of bankers involved
# of bank banks or locations &
# of students your bank expects to will reach

16. Registration 101

17. Registration 101
Screen Shot of New User Registration

18. Registration 101
Screen Shot of Enrollment Page

19. Registration 101
Screen Shot of Participation Page

20. Registration 101
Screen Shot of Thank You Page

21. Upcoming Webinars Bankers Best Practices
Get Smart About Credit Best Practices Webinar
Wednesday, August 20 from 2:00-3:00pm ET
Lights, Camera, Save! Best Practices Webinar
Thursday, August 21 from 2:00-3:00pm ET

22. Questions and Answers Submit questions using “WebEx Chat” feature.
Questions after the program
Should you have any questions after the conclusion of this webinar please feel free to reach out to me via at