3. Hashtags #TEretail March 20, 2013 Day-long Twitter chat
Students and grads
Employers
TJX Canada
RBC
Starbucks
Target
Canadian Tire
95 different participants
400+ tweets
Reached 109,000+ people
1.2 million impressions
Raised profile of retail careers among Gen Y

4. March 4-8, 2013: Dallas-based promotion agency The Marketing Arm (TMA) launched one of the first-ever Twitterview-only intern hiring campaigns.

5. May 22, 2013: The world’s first job ad integrated into Twitter
May 22, 2013: The world’s first job ad integrated into Twitter. Lets candidates apply without leaving the site via Twitter’s new Lead Generation Product.

6. Social media strategy scoring system
A point for having a presence of any kind
A point for having a "rich" presence with graphical banners and backgrounds where that can be customized
A point for having an automated feed
A point for evidence a human is posting to the feed at least intermittently
An additional point for consistent posting by a human
A point for evidence a human is listening to followers of the account mentions, retweets)
A point for regular audience retweets or shares of posts
A point for regular audience engagement on posts in the form of likes, mentions, etc.
1 point
Weak presence
2 points
Strong presence
3 points
Weak Automation
4 points
Strong Automation
5 points
Weak Engagement
6 points
Strong Engagement
7 points
Weak Actualization
8 points
Strong Actualization
Credit: Brian Jackson, ITBusiness.ca