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Business Functions and Organisation
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Learning Objectives By the end of today’s lesson you will:
be able to explain Organisation Structures be able to describe Functional Activity be able to apply this to a selected organisation and evaluate the links between these activities and relevant structure
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Activity
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Video Learning m8grawp1k&feature=related
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Business Functions Human Resources Sales and Marketing
Research and Development Production/Operations Customer Service Finance and Accounts Administration and IT
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Human Resources Recruitment and retention Dismissal Redundancy
Job descriptions Person Specifications Dismissal Redundancy Motivation Professional development and training Health and safety and conditions at work Liaison with trade unions
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Sales and Marketing Market research Promotion strategies
Pricing strategies Sales strategies The sales team Product – advice on new product development, product improvement, extension strategies, target markets
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Research and Development
New product development Product improvements Competitive advantage Value added Product testing Efficiency gains Cost savings
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Finance and Accounts Cash flow Preparing accounts Raising finance
Monitoring income/revenue Monitoring expenditure Preparing accounts Raising finance Shares Loans Links with all other functional areas
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Production/Operations
Acquiring resources Planning output – labour, capital, land Monitoring costs Projections on future output Production methods Batch Flow Job Cell Efficiency
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Customer Service Monitoring distribution After-sales service
Handling consumer enquiries Offering advice to consumers Dealing with customer complaints Publicity and public relations
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Administration and IT Managing estates – cleaning, health and safety, maintenance, security Reception Clerical work – reporting, recording, record keeping, communication Overview of quality control Use of IT systems
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Business Organisation
Organisation by type Global businesses – complex organisation structures National – organisation possibly stretches throughout the country Regional – could be through a county or wider area (North West, South East, etc.) Local – small organisations serving local area or community
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Business Organisation
Authority – the right to make decisions and carry out tasks Span of control – the number of people a superior is responsible for Chain of Command – the relationship between different levels of authority in the business Hierarchy – shows the line management in the business and who has specific responsibilities Delegation – authority to carry out actions passed from superior to subordinate Empowerment – giving responsibilities to people at all levels of the business to make decisions
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Organisation Charts Hierarchical Structure Managing Director Marketing
Finance Director Sales Director Sales person A B C D Market Research Strategy Purchasing Manager Accountant IT Manager
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Organisation Charts Pyramidal Structure MD Senior Management
Middle Management Senior Management Workers
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Organisation Charts Centralised/Entrepreneurial
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Organisation Charts Collaborative
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Organisation Charts Matrix Structure Marketing Sales R&D Project HR
Production Finance
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Organisation Charts Changes to business structures
Linked to new thinking on leadership and management Less hierarchical Emphasis on communication and collaboration between sections Global businesses – more complex structures
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Learning Objectives By the end of today’s lesson you will:
be able to explain Organisation Structures be able to describe Functional Activity be able to apply this to a selected organisation and evaluate the links between these activities and relevant structure
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