1. Promotions
Marketing I

2. What is a promotion?
In your own words explain what a promotion is used for and what it is intended to achieve

3. What is a promotion?
Decisions about advertising, personal selling, sales promotion, and public relations used to attract customers
and
A way to attract potential customers

4. Types of promotional Methods
Product promotion
A promotional method used by businesses to convince prospects to select their goods or services instead of a competitors brands. Or
Institutional promotion
A promotional method used to create a favorable image for a business, help it advocate for change, or take a stand on trade or community issues.

5. The promotional mix Personal Selling Advertising Direct Marketing
Sales Promotion
Public Relations

6. Why do you think this is expensive?
Personal Selling
Direct contact to the consumer
Very expensive
Why do you think this is expensive?

7. Advertising is everywhere
A form of non personal promotion in which companies pay to promote ideas, goods, or services in a variety of media outlets.

8. Direct Marketing
A type of advertising that sends a promotional message to a targeted group of prospects and customers rather than to a mass audience.
Examples: mail, , telemarketing
Who can name a great and inexpensive way to directly market a product to a specific target market that I did not mention above?

9. Direct Marketing

10. Sales Promotion
All marketing activities, other than personal selling, advertising, and public relations, that are directed at business or retail customers to boost sales.

11. Types of Sales Promotions
Sales strategies that encourage customers and prospects to buy a product or service.
Coupons: A certificate that entitles a customer to a cash discount on goods or services.
Premiums: low-cost item given to consumers at a discount or for free. (free bag with the purchase of perfume)
Incentives: A higher-priced product, award, or gift card that is earned and given away through contests, sweepstakes, special offers, and rebates.

12. Types of Sales Promotions
Promotional tie ins: Activity that involves sales promotions between one or more retailers or manufacturers; also called cross-promotion or cross-selling.

13. Loyalty marketing program: A marketing program that rewards customers by offering incentives for repeat purchases, such as a frequent flyer.

14. Kiosk: A point-of-purchase display that is a stand-alone structure.

15. Types of Sales Promotions
Product Samples
Sponsorships- an athlete, celebrity is paid to be in commercials. Also paid to be seen using the products or services.
sponsorships-in-sports_5.html

16. Public Relations
Activities that help an organization to influence a target audience.
Examples:
News release: An announcement sent to the appropriate media outlets.
Social media: twitter, Facebook, Instagram post by a company about a certain event, sale, coupon, etc…
Publicity: Bringing news or newsworthy information about an organization to the publics attention.

17. Assignment
Your job is to find examples of the promotional Mix. You will need to copy and paste them into a new document in Google Classroom and turn it in to me.
2-different Sales promotion (they cannot be the same genre)
2-advertisements (they cannot be the same genre)
2- Direct marketing(they cannot be the same genre)
2-Public relations (they cannot be the same genre)
This is the end of the period