1. KBB.com Ad Product Screenshots
Nissan 2016 upfront
KBB.com Ad Product Screenshots

2. Nissan national

3. Amplify Awareness – Home Page Sponsorship
Quickly accumulate large in-market audience on highest traffic page
Create an impact on the most-trafficked page of the most-visited third-party auto site with a concentrated 1-week campaign
Focus undecided shoppers’ attention on your message before they begin their knowledge gathering and assessment tasks
Engage shoppers in your brand, model or sales event content with high- visibility
Mocks are concept only. Actual design and layout of product is subject to change upon production.

4. A Gateway to Awareness – Smartphone Home Takeover
Connect with auto shoppers as they land on KBB.com mobile
Target a rapidly growing, unique audience of car shoppers with timely, relevant, optimized messages
Engage buyers with a commanding fixed position on the KBB.com home page – the gateway to our award-winning site
Mocks are concept only. Actual design and layout of product is subject to change upon production.

5. Bring It Home – Home Page Showroom XL
Connect via KBB.com’s credible content style on our highest traffic page
Build quick awareness among undecided shoppers early in their research process
Prompt consideration before shoppers head down a competitor’s path
SHOWROOM XL size is identical to a standard billboard (970x250) and is enabled to feature custom creative (e.g., rich media, video)
Mocks are concept only. Actual design and layout of product is subject to change upon production.

6. Make an Impression – New Car News & Advice
Influence impressionable shoppers seeking new car advice
Prominent ad placements, adjacent to new car content
Move shoppers to consider your vehicle before they form hard opinions
Target undecided shoppers while they are open and actively seeking new vehicle advice
Feature your vehicle prominently within KBB.com’s trusted content, editors’ top picks, awards, auto show coverage, and car buying advice

7. Make an Impression – New Car Crossover Shoppers
Influence impressionable shoppers seeking new car advice
Prominent ad placements, adjacent to new car content, target shoppers searching KBB.com by vehicle segment
Move shoppers to consider your vehicle before they form hard opinions
Target undecided shoppers while they are open and actively seeking new vehicle advice
Feature your vehicle prominently within KBB.com’s trusted content, editors’ top picks, awards, auto show coverage, and car buying advice
Multiple Nissan placements are not guaranteed to appear during the same pageview

8. A Visually Impactful Experience – Video Segment Buyer’s Guide
Evoke emotion and delight shoppers
Influence consideration of car shoppers by integrating your brand’s engaging video content into relevant sections of KBB.com
Leverage the industry’s leading resource for all things cars with a unique sponsorship that offers relevancy and seamless integration with video
Reach shoppers as they build their consideration sets by researching vehicles coming out in the marketplace
Mocks are concept only. Actual design and layout of product is subject to change upon production.

9. Buyer’s Guide: Segment Overview Page
Editorial Segment Overview
Sponsor’s vehicle will be featured in the introductory video message about the segment guide
*NEW* Pre-Roll Opportunity
Integration of pre-roll into Segment Overview Video
Persistent Companion Message
Ensure your brand message continues to resonate within a particular segment with a persistent 300x250 banner
Sponsored Content Tile
Feature your brand’s relevant video content naturally within KBB.com’s editorial page
Yellow Highlights = KBB.com plus-ups
Red Highlights = Media sponsorship placements

10. Buyer’s Guide: Segment Overview Page – Sponsored Content Tile Overlay
Upon click of Sponsored Content Tile, video overlay will initiate and play sponsor’s video content
Yellow Highlights = KBB.com plus-ups
Red Highlights = Media sponsorship placements
Mocks are concept only. Actual design and layout of product is subject to change upon production.

11. Buyer’s Guide: Editorial Model Page
Editor’s Model Page
Relevant Editorial video reviews will be featured alongside photos when consumers choose a model
*NEW* Pre-Roll Opportunity
Integration of pre-roll into video (if available on page)
Persistent Companion Message
Ensure your brand message continues to resonate within a particular segment with a persistent 300x250 banner
Yellow Highlights = KBB.com plus-ups
Red Highlights = Media sponsorship placements

12. Buyer’s Guide: Package Additions
Sponsored placement clicks to OEM site
*NEW* Segment/ Category Page refined to include Buyer’s Guide Overview Videos
Upon click, overlay is initiated with Buyer’s Guide overview video; pre-roll before video
Mocks are concept only. Actual design and layout of product is subject to change upon production.

13. Flexible & Efficient – Mobile Segment
Boost awareness and efficiency when you need it
Grow awareness and consideration across KBB.com paths and platforms
Connect with KBB.com’s quality in-market audience cost-efficiently
Choose your audience for greater relevance to your campaign message
Flexible options allow for increased impressions during key weeks or months and/or sustaining support
Mocks are concept only. Actual design and layout of product is subject to change upon production.

14. Nissan regional

15. Influence & Inform – New Car Make/Model
Target new car shoppers during their vehicle research and assessment process
Reinforce your new car considerers’ interest or gain consideration from your competitors
Create exceptional relevance for your new car message with these make and/or model targeted units
Surround users’ primary task with a strong visual presence while they research their vehicle consideration set
100% share of voice available to retention advertisers

16. Demonstrate Your Affordability – Trade-In Evaluator
Maximize relevancy with personalized calculation that drives action
Trade-In Evaluator receives
2.2 X HIGHER CTR on average than standard 300x250 on pricing page
Capture competitive owners’ attention at earliest trigger point – KBB.com’s Trade-In Values page – with value- focused message Prove how affordable and easy a “trade up” to your model could be
Opportunity to conquest competitors’ open retention units during launches w/this unit
Mocks are concept only. Actual design and layout of product is subject to change upon production.

17. Trade-Up – Owners Make/Model
Educate shoppers early as they re-enter the market for their next vehicle
Introduce your owners or competitors’ owners to similar new models in the brand line-up
Enter their consideration set early by touting latest model benefits while they check their current car’s value for trade-in or resale
Convert trade-ins to new car consideration
Retain & reward loyalty with incentives

18. Influence & Inform – Mobile Retention
Target new car shoppers during their vehicle research and assessment process
Reinforce your new car considerers’ interest or gain consideration from your competitors
Create exceptional relevance for your new car message with these make and/or model targeted units
Surround users’ primary task with a strong visual presence while they research their vehicle consideration set
100% share of voice available to retention advertisers
Optional IAB Sidekick upgrade from 300x250
Mocks are concept only. Actual design and layout of product is subject to change upon production.

19. Break Out of the Box – Featured Content Tab
Catch shoppers’ attention throughout their shopping experience with the right placement
Breakthrough to in-market shoppers with this unexpected right margin unit that catches the eye to immerse shoppers in your make/model
Right place at the right time: hit multiple trigger points throughout the shopping experience
Persistent presence stays anchored above the fold and outside the margins
1. Anchored above the fold – this engaging execution, starts as a tab
2. As the users scrolls - the collapsed tab auto expands to reveal more, prompting shoppers to take action
3. Engagement with the FCT brings up a mini-experience overlay
Mocks are concept only. Actual design and layout of product is subject to change upon production.

20. Shop & Showcase – Integrated Brand Channel
Immerse shoppers in the brand and move them from awareness to consideration
Captivate shoppers with a fully immersive, branded Make Page experience
Reinforce brand image with customizable assets
Capture consideration by educating shoppers about new models, special features, and competitive advantages
Drive shoppers further down the shopping funnel

21. Influence & Inform – Conquesting
Target new car shoppers during their vehicle research and assessment process
Gain consideration from your competitors
Create exceptional relevance for your new car message with these make and/or model targeted units
Surround users’ primary task with a strong visual presence while they research their vehicle consideration set
Multiple Nissan placements are not guaranteed to appear during the same pageview

22. Multiply Your Impact – KBB.com BT & KBB Connect
Find, target & retarget the most relevant shoppers on and off KBB.com
Ensure your message resonates with your target audience by matching it to shoppers’ interests based on their KBB.com behavior
Increase the cost-efficiency of your ad spend by reaching the most relevant shoppers wherever they go – on KBB.com and beyond
Connect with shoppers in your competitive set within brand safe content with KBB.com BT
Reinforce your message to our top- quality audience out on the web based on their KBB.com behaviors with KBB Connect

23. Flexible & Efficient – Regional Market Awareness
Boost awareness and efficiency when you need it
Grow awareness and consideration across KBB.com paths and platforms
Connect with KBB.com’s quality in-market audience cost-efficiently
Target undecided shoppers where make/model intent is unknown
Flexible options allow for increased impressions during key weeks or months and/or sustaining support
Mocks are concept only. Actual design and layout of product is subject to change upon production.

24. Nissan commercial vehicles

25. Influence & Inform – Retention, Conquest, BT
Target new car shoppers during their vehicle research and assessment process
Reinforce your new car considerers’ interest or gain consideration from your competitors
Create exceptional relevance for your new car message with these make and/or model targeted units
Surround users’ primary task with a strong visual presence while they research their vehicle consideration set
100% share of voice available to retention advertisers
Conquest BT
Retention