1. Module4
Company Website

2. Do we communicate electronically?

3. Do we communicate electronically?

5. When buying…, I use the internet to ….
1 a car --- b. to find the nearest retailer.
2 a computer--- d. to compare different products
3 a holiday--- g. to make a reservation
4 a course of study--- e. to check availability

6. When buying…, I use the internet to ….
5 a book --- b. to make the final purchase.
6 groceries--- d. to track delivery
7 a house--- g. to check prices
4 a cinema ticket--- e. to customize the purchase

7. Unit 1
Website Design

8. Unit 1
Design a good-
looking and functioning
Website.

9. Part Ⅰ Warming Up
1 click on the contact information
2 social networking
connect with customers
3 make the background (green, yellow)…
Question: What color should we make the background?
4 slow down the site
5 look good---good looking
easy to use---functioning

10. Part Ⅱ Getting Prepared
Questions:
1 What is a web designer responsible for?
What does he do?
2 What is a web developer responsible for?

11. Part Ⅱ Getting Prepared
Which is correct?
Statement 1,5

12. Conversation 1
Website Options

13. Website Options Here they are discussing which design
package option to pick.

14. Vocabulary Let’s practice:
1 I don’t think we have the expertise to create a good website.
2 We can outsource this to New Web Productions.

15. Vocabulary
3 This will allow us to post our company logo.

16. Vocabulary
4 Drop some site statistics code into the order page on the website.

17. Conversation 1 Practice Conversation 1 with a partner like this:
Question:
Answer:
The questions are ready for you. Please
take your note.

18. Conversation 1---1
1 How many people are talking in this conversation? What about their parts?
2 Why do they want a website soon?
3 Do they have the expertise to create the website? What will they do?

19. Conversation 1---2 4 What are the two options offered?
5 What are the differences between the two?
★price
★what each offers
★the choice each allows for

20. Conversation 1---3
6 Is it possible to know how many people are visiting their website? How? Why they need to know this?
7 Which option is agree?

21. Conversation 2
Basics
of Company Website

22. Vocabulary Let’s practice: landing page main page
1 This is McDonald's homepage.

23. Vocabulary
2 Customers can see our merchandise on the webpage.

24. Vocabulary
3 Let’s shop for discount tires.

25. 11·11
50% 0ff
Deep Discount
on taobao.com,
tmail.com

26. Conversation 2 Discuss the following questions with a partner:
What are the basics covered here? How
is each item discussed?

27. Conversation 2 Basics: 1 homepage 2 product page
3 contact information page
4 location page
5 “about us” page
6 discount&sales page

28. homepage Home The design team has our logo. They’re
making a white homepage with some green
bars that will match our logo perfectly.
Home

29. product page
A: Okay. We also definitely need a page about our products.
B: We have an extensive selection of products, this will fill multiple pages. Perhaps four or five.
A: That’s all right as long as customers can see our merchandise. Make sure everything is properly labeled. I want detailed descriptions and a clear marking on the prices.
B: That shouldn’t be a problem.

30. contact information page
A: There should also be a page with our contact information such as our telephone number. You know, in case anyone needs to call.
B: I’ll get the design company to include our address as well.

32. location page
B: They themselves suggested that we should have a separate page for our location. They’re going to post our address and a map of the city indicating where we are. It should be helpful for anyone who wants to visit us.
A: That’s fine.

33. A map of New York indicating where McDonald’s
restaurants are

34. “about us” page
B: What do you think about an “about us” page? It’ll be a great way to have customers learn about our company.
A: Good idea! I’ve seen that on many other company websites. We should have one as well.

35. About us

36. discount&sales page
B: Tim had a great idea as well. He said we should have a page advertising our products that’s separate from the main products page. You know, discounts and other such sales that we may have during holidays.

37. discount&sales

38. Conversation 3
Improving
Company Website

39. Vocabulary 1 The website is visually pleasing.
2 Tablet computer features touch screen and no keyboard.

40. demographics of our trade area
Vocabulary
3 We need to attract the older demographics.
demographics of our trade area
20-30
30-40
Demographics:
20-30 demographic
30-40 demographic
40-50 demographic
50-60 demographic
40-50
50-65

41. Know Our Customers It is important to know the demographics of your
trade area in order to have the optimal
merchandise mix. The breakdown of the
population by income, age, occupation, etc. is
available from census data, which can be found at
most libraries. In addition, several marketing firms
can quickly generate a detailed report, tailored to
your specific trade area for a nominal fee.

42. Vocabulary
4 Linda, could you please make the font size a little bigger so that the words are clearly visible.
small
bigger

43. Vocabulary
5 I signed up for Amazon e-newsletter on their website.

44. Conversation 3
1 Practice the conversation with the following questions:

45. Conversation 3 1 What’s wrong with their website?
2 What must a website do for users?
3 What are the problems found?
4 How should they improve the website to attract an older demographic?
5 What is the suggestion to turn visitors into customers?

46. Assignments 1 Page 97 Discussion 2 Page 99 Discussion--- “money terms”
3 Page 103 Discussion--- “exit page”