1. Fusion Customer Hub
Haidong Song
May 2012

2. Introducing Fusion Customer Hub

3. Introducing Fusion Customer Hub
ONLY enterprise grade purpose-built cloud customer hub solution
COMPREHENSIVE trusted party information (customer, partner, supplier, employee…)
PERVASIVE and EMBEDDED customer data quality
EFFECTIVE and EFFICIENT data governance and business process management
EASY to create, consolidate and share trusted data

4. Two Ways to Manage Information Change
Pattern 1: Data Quality
Pattern 2: Add the Hub

5. Pattern 1 – Leveraging Fusion Data Quality
Feature
Functionality
Oracle Offering
Fusion Data Quality Matching**
Fusion Data Quality Address Cleansing**
Oracle EDQ Parsing & Standardization*
Oracle EDQ Profile & Audit*
Profiling/Pattern Detection
Understand data status & deduce meaning from unstructured patterns
Create structured records from unstructured data. Spot and correct errors; transform to standard format
Parsing and Standardization
Address Validation / Cleansing
Valid address identification and correction
Matching and Linking
Spot / eliminate duplicates & identify related entities
**Prerequisite for Fusion DQ Options
Fusion Customer Data Management Foundation (for Connector with Fusion CRM)
Fusion Customer Hub Data Steward (for DQ UI Access)
*On Premise Option Only
Not Integrated with Fusion 5

6. Key Components of Oracle Customer Hub The Source of Clean Data for Your Enterprise
Deep & easily configurable yet upgradeable Industry specific schema
World class data governance
Pre-built library of extensible fine grain & composite web service
GOVERN
Web Services Library
Events & Policies
Publish & Subscribe
SHARE
Data Governance Manager
Transports & Connectors
History & Audit
Trusted Master Data
Registry
Roles & Relationships Brands Vertical Variants Related Data Entities
Authorization
List Import Workbench
Multi-language
Manage Decay
Identification
& Cross-Reference
High performance “heavy duty” import
Address Validation
Robust DQ & unique Knowledge Based MDM offering
Source Data History
CONSOLIDATE
Rules based Survivorship
Enhanced Match & Merge Unmerge
CLEANSE
Enrich

7. Fusion Customer Hub Solution Overview

8. Comprehensive Party Model Not Just Customers - Partners, Suppliers, Employees Too
Single party record to model all interactions
Complete history of changes to customer information
Support 1:M and M:M relationships
Multiple hierarchies for the same corporate family with versioning
Single view of customer attributes, relationships and child entities
Single party record to model all interactions between party and the deploying company
Complete history of changes to customer information is tracked
Capture all relationships between two parties
Multiple hierarchies for the same corporate family supported
Single view of customer attributes, relationships and child entities delivered

9. Pervasive and Embedded Data Quality Across All Data Entry Points
Integrated REAL TIME and BATCH cleansing and matching
Integrated metrics and dashboards for continuous monitoring of data quality.
Guided merge process to genenrate best version record
Flexible duplicate resolution options
Easily configurable multi-language, multi-locale data quality rules
Change the screenshot, remove the gray background; add one slide on DQ + cleansing – 60 countries/language
Talking notes: Data management history captured to enable future recovery
Build: enter, cleanse, then match.

10. Effective and Efficient Data Governance Streamline Data Management Best Practices
Consolidated steward dashboard provides single landing page for all steward tasks.
Embedded analytics provides contextual insight into data management status
Improved Steward productivity via task assignment and escalation
Enterprise merge agreement rules enforced using business rules engine
What-if analysis/ simulation capability to reduce errors and efforts in governance
Consolidated steward dashboard provides single landing page for all steward tasks.
Embedded analytics provides contextual insight into data management status
Improved Steward productivity via task assignment and escalation
Enterprise merge agreement rules enforced using business rules engine
What-if analysis/ simulation capability to reduce errors and efforts in governance

11. Easy to Consolidate and Share Trusted Data Deliver Unified Enterprise View
High performance bulk import with embedded data quality checks and simulation capability
Comprehensive cross reference management (1:1, 1:M)
Composite and granular web service library
Enterprise Manager integration for Business Transactions and Services Monitoring
Business events raised based on customer record operations

12. Single Platform for Multi-Domain MDM
Best-of-Breed Standard Based Platform
Oracle Fusion Middleware
Oracle Exa* / Database
Customer
Supplier
Asset
Product
Location
Employee
Financial
MDM Platform Foundation
Enterprise Schema & Common Services
Enterprise Data Quality
Fusion MDM 11g R1
Data Governance & Compliance
Enterprise Analytical MDM
Supports multiple MDM deployment styles
Integrated application composers
Centralized deployment templates and tasks
Streamlined migration utility
Integrated diagnostic tests
Embedded business rules engine and change management workflows
Complex event processing and business activity monitoring
Single platform for best of breed multi domain master data management.
Supports all MDM deployment styles from consolidation to registry to transactional.
Integrated application composers delivers ease of extension and configurability
Centralized deployment template and tasks reduces deployment and maintenance efforts

13. Fusion Customer Hub Architecture
Color Key:
Fusion Customer Hub Architecture UI
Layer
Web Based UI
Web Services Framework
Tooling
Steward
Dashboard
CPUI
CDM/Hub
Configuration
Extensibility
Admin
Jdeveloper/ADF
Web Services Interfaces
Logic
Layer
CRM Extensibility EO VO
Merge Rule
Agreement
Extensibility
Schema
Data Quality Services
Merge Framework UI
Workflow
Fusion Middleware
Integration
Layer
BPEL
OBR
ESS
ODI
Fusion Schema DQ
Schema
3rd Party Schema
Data
Copyright © 2011, Oracle and/or its affiliates. All rights reserved.  Oracle Proprietary and Confidential

14. Fusion Customer Hub 11g R1 – EAP Customers
Separate out Customer Master functionality and update with a more modern and easier to use technology stack. Uses Fusion Customer Hub as the foundation for phased migration of global single instance of EBS onto Fusion
Customer Master on the Cloud to consolidate data from multiple CRM, ERP applications, improve data quality, and enforce enterprise governance.
Customer data management foundation for Fusion CRM, evolving into a full scaled customer master in Phase II.
Customer Master to deliver consolidated customer/prospect information for marketing and sales operations
Customer Master to consolidate data from CRM and ERP. 14

15. Supported on On Premise but not SaaS
Direct Access to Database
Able to view database information via SQL
Able to conduct batch data loading using ETL
Bulk Import functionality is available and supported
Direct Access to Fusion Middleware
Able to subscribe to events raised and registered by the application
Able to utilize Fusion middleware for orchestrated integration
Access to data warehouse
Embedded analytics and dashboards utilizing DW
Copyright ©2011, Oracle. All rights reserved. Oracle Confidential

16. Migration Patterns

17. Complete Choice Customers Choose the Next Steps
Continue on Your Current Path
Upgrade to the latest release of your existing Oracle applications portfolio
Adopt a Co-Existence Strategy
Add new Fusion Applications modules or pillars to your existing Oracle applications portfolio
Embrace the Complete Suite
Deploy the comprehensive suite of Fusion Applications products

18. Fusion Customer Hub with Existing Applications Deployment Scenarios
Registry Hub
Transaction Hub
CRM
ERP
SCM
HCM
FIN
Web
Fusion Customer
Hub
CRM
ERP
SCM
HCM
FIN
Web
Fusion Customer
Hub u
New/Updated
Customer u
New/Updated
Customer
Consoli-date
Consoli-date
Cleanse
Cleanse
Master
Master v DW v
Consolidated
Customer
Govern DW
Consolidated
Customer
Govern
Share
Share
Fusion Customer Hub will link customer
data and distribute to datawarehouse,
Customer data in txn apps are not impacted
Fusion Customer Hub will consolidate
customer data and distribute to txn apps
and datawarehouse

19. Starting Point: All Modules in eBS
All application modules reside in the eBS global single instance
eBS integrates with DW and other applications
eBS Global Single Instance
Customer Data Hub
ERP
FINS
HCM
CRM
We’ll walk through each integration point
Web
Legacy DW

20. Fusion – eBS Coexistance: Consolidate Customer Data Into Fusion
Consolidate customer data into Fusion Customer Hub
New applications integrated to Fusion, no change to existing app
Cross reference in Fusion can be utilized by orchestrated flows
Fusion
eBS
Customer Data Hub
Customer Hub
ERP
FINS
HCM
CRM
We’ll walk through each integration point
New App1
New App2
New DW
Web
Legacy DW

21. Fusion – eBS Coexistance: Synchronization between Fusion and AU, Dual Master
Sync between Fusion Customer Hub and eBS Customer Hub
Start to migrate integration to eBS into Fusion Customer Hub
Migrate selected application modules from eBS to Fusion
Fusion
eBS
Customer Hub
Customer Data Hub
ERP
CRM
FINS
HCM
We’ll walk through each integration point
New App1
New App2
New DW
Web
Legacy DW

22. Fusion – eBS Coexistance: Synchronization between Fusion and AU, Fusion as Master
Sync between Fusion Customer Hub and eBS Customer Hub
All other applications integrated into Fusion as the master
Migrate selected application modules from eBS to Fusion
Fusion
eBS
Customer Hub
Customer Data Hub
CRM
ERP
FINS
HCM
We’ll walk through each integration point
New App1
New App2
New DW
Web
Legacy DW

23. Fusion – eBS Migration: Fusion as Enterprise App Platform
All application modules migrated from eBS to Fusion
All other applications integrated into Fusion as the master
Fusion
Customer Hub
CRM
FINS
HCM
ERP
We’ll walk through each integration point
New App1
New App2
New DW
Web
Legacy DW

24. Q&A