1. Obj. 1.01: Understand the Apparel and Textile Industry
Apparel Industry Careers

2. Apparel Industry Categories
Advertising
Display
Publicity

3. CATEGORY:
ADVERTISING

4. Advertising Account Executive
a person who develops advertising campaigns to inform customers about a company’s designs to create sales

5. Fashion Director
– a person who determines the fashion direction a company will take and who incorporates this direction throughout the company

6. CATEGORY:
DISPLAY

7. Visual Presentation Director
a person who plans all displays of apparel and accessories for a particular store and who supervises all visual display artists when they create the displays

8. Visual Display Artist
a person who sets up window and sales floor displays of apparel and accessories to promote sales for a particular store

9. Fashion Illustrator
a person who produces drawings of apparel designs created by fashion designers

10. Fashion Model
a person who wears a fashion designer’s creation in order to advertise them and promote sales

11. Mannequin Model
a person who works as a model for a fashion designer or manufacturing company to check how garments fit
Also known as a FIT Model

12. Runway Model
a person who wears fashion designer’s creations in front of a live audience at fashion shows

13. CATEGORY:
PUBLICITY

14. Fashion Photographer
a person who takes pictures of apparel designs and related accessories to promote sales

15. Fashion Writer
a person who reports on anything related to fashion for a particular publication

16. Copywriter
a person who writes descriptions of apparel designs for all types of advertising materials

17. Audiovisual Communication Specialist
a person who coordinates all radio, television and multimedia communications for an apparel manufacturer

18. Public Relations Specialist
– a person who relates an apparel manufacturing company’s story to current and potential investors as well as to the press

19. Retail Buyer
a person who selects and buys apparel items, accessories, etc… for their company to sell for a profit