1. Work Ready? Lanyards on and visible
Mobile Phones in bags, switched off or to silent
Only bottled water on the table
Coats on backs of chairs
Bags on floor
Notepads and pens at the ready…

2. Aims and Objectives Part 1:
Identify the key styles and structures of radio advertisements
Analyse the style and structure of an existing radio advertisement
Launch assignment brief and Task 1
Part 2:
Prepare for short film project
Analyse existing examples of short film
Analyse content of a Treatment
Produce Treatment

3. Unit 45-Commercial Production for Radio 16/09/16 - 21/10/16

4. Part of a wider, long term or multiplatform campaign
Emotional
Funny
Serious
Fictional
Style
Factual
Contemporary
Seductive
Persuasive
Repetative

5. Structure Delivery of a message Narrated (single voice)
Conversational (multiple voices)
Narrative-based (multiple voices)
Tagline and contact details (website or Facebook)
Mention and repetition of product name
Description of product
Music and sound effects
Celebrity endorsement
Pursuasive content (USP)
Information (location, times, price, availability, terms and conditions)
Linking to other advertisements if part of a wider campaign

6. Dogs Trust Dublin https://www.youtube.com/watch?v=vKXjn4sdRoA
30 seconds long
Positive music
Two narrators with a positive delivery
Male narrator introduces, concludes and delivers overall information
Female narrator delivers service information
Female narrator (Sandra) is more informal and describes herself as a member of staff.
Dogs are ‘waiting to meet you with waggy tails’, ‘100s’ of them. The word ‘YOU’ directs the comment at the listener.
Calling dog names at start
Opening times and location
Website for more information

7. Dogs Trust Introduction
The following information was including in the 6 second introduction
Customer statistic: Over 3000 people…
‘Best Friend’ comment
Company name mentioned
Instruction to ‘find yours and come to…’
Full company name mentioned
Much of the introduction is mentioned again in the concluding summary
All in 6 seconds

9. Pass
Describe the style and structure of UK broadcast radio commercials
Merit:
Explain the style and structure of UK broadcast radio commercials, with detailed reference to your 3 examples
Distinction
Critically evaluate the style and structure of UK broadcast radio commercials with supporting arguments and detailed examples

10. Part 2

11. Unit 22: Single Camera Techniques Unit 16: Editing
Can you name the titles and the directors of the short film that we have analysed this week?

12. What is a Synopsis?
What is a Treatment?

13. Treatment WHAT you intend to do (content)
The term treatment is the standard industry term for a written proposal. It is a narrative description of the production that a client or commissioning editor will read before deciding to develop this idea. To make your treatment standout from others it is important that it is both catchy and unique.
WHAT you intend to do (content)
HOW you intend to do it (feasibility)
WHY it is worth doing in the first place (rationale)

14. To support this, a persuasive outline of the content (synopsis) needs to be included and the treatment should provide a visual indication of what the product will be like. It is important that you write a synopsis that stands out and sells your concept.
Your treatment should include:
Working Title:
Synopsis:
Format:
Estimated Duration:
Intended Audience:
Style:
Rationale:
Feasibility:
Budget:
Deadlines:

15. Deadlines
Content analysis sheet uploaded to your blog by the evening of Tuesday 20th September or a hard copy handed to Shamaila Wednesday 21st at the start of her lesson.
Production
-Radio
-Production Process
Treatment and Pitch PowerPoint uploaded to blog Thursday 22nd 10am
-Film
-Pre-production