2. 3
Culture

3. Chapter Outline Culture and Society
Development of Culture Around the World
Elements of Culture
Culture and the Dominant Ideology
Cultural Variation
Social Policy and Culture: Bilingualism

4. Culture and Society
Culture is the totality of learned, socially transmitted customs, knowledge, material objects, and behavior.
Culture includes the ideas, values, customs, and artifacts of groups of people.
Sociologically, culture does not refer to fine arts or intellectual taste.

5. Development of Culture Around the World
Cultural Universals
All societies have developed certain common practices and beliefs.
Cultural universals change over time and from one society to another.

6. Development of Culture Around the World
Cultural Universals, some examples
Murdoch (1945)
--Athletic Sports
--Cooking
--Funeral Ceremonies
--Medicine
--Sexual Restrictions
among others...

7. Development of Culture Around the World
Innovations
The process of introducing a new idea or object to culture.
Innovation may take the form of either discovery or invention.

8. Development of Culture Around the World
Globalization, Diffusion, and Technology
Globalization consists of cultural expressions and practices that cross national borders and have an effect on the traditions and customs of the societies exposed to them.
Globalization is rapidly escalating throughout the world today.

9. Development of Culture Around the World
Globalization, Diffusion, and Technology
Diffusion is the process by which a cultural item spreads from group to group or society to society.
Diffusion can occur through a variety of means, including:
--Exploration mass media influence
--Military conquest tourism
--Missionary work the Internet

10. Development of Culture Around the World
Globalization, Diffusion, and Technology
Technology can be defined as using the material resources of the environment to satisfy human needs and desires (Nolan and Lenski 1999).
Technology accelerates the diffusion of scientific innovations.
Technology transmits culture.

11. Development of Culture Around the World
Globalization, Diffusion, and Technology
Material culture refers to the physical or technological aspects of our daily lives, including:
--food --houses
--factories --raw materials

12. Development of Culture Around the World
Globalization, Diffusion, and Technology
Nonmaterial Culture refers to ways of using material objects as well as to:
--customs beliefs
--government patterns of communication
--philosophies

13. Development of Culture Around the World
Globalization, Diffusion, and Technology
Culture Lag refers to a period of maladjustment when the nonmaterial culture is still struggling to adapt to new material conditions.

14. Elements of Culture Language
Language is an abstract system of word meanings and symbols for all aspects of culture.
It includes speech, written characters, numerals, symbols, and gestures and expressions of nonverbal communication.

15. Elements of Culture Language Sapir-Whorf Hypothesis
--Language precedes thought.
--Language is not a given.
--Language is culturally determined.

16. Elements of Culture
Figure 3.1: Languages of the World

17. Elements of Culture Language Nonverbal Communication
--Nonverbal communication is the use of gestures, facial expressions, and other visual images to communicate.
--Nonverbal communication is not the same in all cultures.
--Nonverbal communication is learned.

18. Elements of Culture Norms
Norms are established standards of behavior maintained by a society.
Types of Norms
--Formal norms
--Informal norms
--Mores
--Folkways
Acceptance of Norms

19. Homicide Child molestation Drunken driving Child Abuse Child support
Elements of Culture
Mores
Formal norms
Informal norms
Severe penalties
Suicide
Homicide Child molestation Drunken driving Child Abuse Child support
Public drunkenness Traffic violations Curfew violations Licenses Parking regulations
Drunkenness in private Rudeness Using obscene language Clothing style Table manners
Folkways
Mild penalties
Penalties for Violations of Norms

20. Elements of Culture Sanctions
Sanctions are penalties and rewards for conduct concerning a social norm.
Sanctions may be either positive or negative.

21. Elements of Culture Values
Values are our collective conceptions of what is good, desirable, and proper–or bad, undesirable, and improper–in a culture.
--Values influence people’s behavior.
--Values are criteria for evaluating actions of others.

22. Elements of Culture
Table 3.1: Norms and Sanctions

23. (Source UCLA Higher Research Institute)
Elements of Culture
Figure 3.2: Life Goals of First-Year College Students in the United States, 1966–2001
(Source UCLA Higher Research Institute)

24. Culture and the Dominant Ideology
Dominant Ideology describes the set of cultural beliefs and practices that help to maintain powerful social, economic, and political interests.
Dominant groups control wealth and property.
Dominant groups control the means of producing beliefs about reality through:
--religion
--education
--the media

25. Cultural Variation Aspects of Cultural Variation Subcultures
A subculture is a segment of society that shares a distinctive pattern of mores, folkways, and values that differs from the larger society.
A subculture is a culture existing within a larger, dominant culture.

26. Cultural Variation Aspects of Cultural Variation Countercultures
A counterculture is created when a subculture conspicuously and deliberately opposes certain aspects of the larger culture.
Examples of countercultures:
--hippies
--militia groups

27. Cultural Variation Aspects of Cultural Variation Culture Shock
Culture shock is experienced if one feels disoriented, uncertain, out of place, or fearful when immersed in an unfamiliar culture.

28. Cultural Variation Attitudes Toward Cultural Variation
Ethnocentrism is the tendency to assume that one’s own culture and way of life are superior to all others.
Cultural relativism views people’s behaviors from the perspective of their own culture.
Xenocentrism is an extension of cultural relativism; it is the belief that the products, styles, or ideas of one’s society are inferior to those that originate elsewhere.

29. Social Policy and Culture
Bilingualism
The Issue: Bilingualism refers to the use of two or more languages in a particular setting, such as the workplace or schoolroom. Thus, a program of bilingual education may instruct children in their native language while gradually introducing them to the language of the host society.

30. Social Policy and Culture
Bilingualism
The Setting: Languages know no political boundaries. Minority languages are common in many nations. Schools throughout the world must deal with incoming students speaking many languages.
Do bilingual programs in the United States help these children to learn English?
It is difficult to reach firm conclusions because bilingual program in general vary so widely in their approach.

31. Social Policy and Culture
Bilingualism
Sociological Insights: For a long time, people in the United States demanded conformity to a single language. This demand coincides with the functionalist view that language serves to unify members of a society.
Recent decades have seen challenges to this pattern of forced obedience to our dominant ideology.
The perspective of conflict theory also helps us understand some of the attacks on bilingual programs.

32. Social Policy and Culture
Bilingualism
Policy Initiatives: Bilingualism has policy implications largely in two areas–efforts to maintain language purity and programs to enhance bilingual education.
Nations vary dramatically in their tolerance for a variety of languages.
In many nations, language dominance is a regional issue.
Policymakers in the United States have been somewhat ambivalent in dealing with the issue of bilingualism.

33. Social Policy and Culture
Figure 3.4: States with Official English Laws