1. UAL EXTENDED PROJECT
Final Major Project

2. What is my campaign about
Title- Raising awareness about the safe standing campaign.
What is my project about- My project is about raising awareness for the safe standing campaign which is a new way of creating an atmosphere at football games in the premier league. The main argument with this topic is people may not think it is safe and could cause another catastrophic event in the likes of the Hillsborough incident where to many people were on the terraces and the stand collapsed which killed 96 people and injured many more. Which allows me to bring 2 points of weather it is safe or not.

3. Media format and role in the project
For this task I will be making a 1-2 minute advert campaign in my teacher Yetundes lesson. Then I will be making a poster to advertise this short advert for my campaign and finally I will be making a website/blog to raise awareness about my chosen topic which will feature the poster and advert on it with my teacher Kimberly.
For this project I will be doing every role needed as this is not a group project but an independent project. I may need some help from some of my peers for stuff like sound and lighting and interviews/acting but other than that I will be filming, editing and directing this by myself.

4. Duration and target audience
I have 9 weeks to complete this task which will include my short campaign advert, my advertising poster and my campaign website/blog. My advert will not be long at all, it will range from about 1 minute to 2 minutes excluding end credits. I believe making the advert should only take up about 2 weeks out of the 9 to film and edit.
The target audience will be mostly aimed at young adult football fans but also older football fans and they would have lived the old fashioned ways of creating an atmosphere at games in the terraces and hopefully this campaign will have their full backing as most of them enjoyed it in the back in the old days. It will also be targeted at parents who take their children to football games because when taking their child to games they are hoping that it will be safe and I have to insure them that this invention will be safe.

5. Genre/format
I will have 3 formats for this project which will include making a tv ad campaign with Yetunde, Making a poster for my short tv advertisement/campaign with neil and making a website/blog for my advertise my short ad, Poster and and campaign with Kimberly.
The genre of this short tv ad will be in a documentary style to inform the viewer with facts and opinions about my chosen topic just like the Chevrolet advert which is how I want to base my advert from as in the beginning they explain to you what the advert is about and why it is unique and how it works and if its safe.

6. concept
My influences to do this campaign are from going to football games and not having fun. I got to a few games a season and I always hope the stewards are less strict but they get more strict so that has influenced me into making my campaign about the safe standing campaign because I believe it could help bring the fun back into going to football games because now all people do is sit at home and watch football because there is no point of spending £50 a ticket to go and watch boring football and not have a laugh. My second influence is the Chevrolet advert from 2012 because it really informs the viewer by explaining in the first 10 seconds what it is and then going on to say why people should be interested in it and why it is unique

7. Mood board

8. Questions to answer
What - The question I am asking is if safe standing was put into all premiere league stadiums do you think it would bring the passion and joy back to going to football games because you can give your full backing to your team from the new and improved picture
Where – I will be filming my TV advert out side of college, my main argument for this campaign is improving atmosphere so I would need to go to a football game and be able to film the fans and how the atmosphere is at the game
How – the way I will put my campaign together will be by making my short TV advert which will last about 1-2 minutes about my campaign, then I will make a poster advertising the campaign and my TV advert then finally I will be making a website to advertise my campaign which will include some information about the campaign, the TV advert and the poster on it.

9. KEY QUESTION
My project will be about raising awareness of the safe standing campaign, I am trying to get my point across that I think safe standing would improve the atmosphere at games which will help the team play and also I believe it will not cause any harm like the old terraces.
Some of the issues I want my viewer to think about is if it is safe, can it cause an accident like Hillsborough, will it help create an atmosphere.
The way I will get my point across will be by comparing the old terraces and the new safe stands to see how they could cause an accident because the way the new safe standing is structured it is still in rows just like sitting so you will still have the same amount of people there would be when it was seating.
The question I would like my viewers to ask themselves is would they be willing to stand up and create an atmosphere if safe standing was put in the stadiums.
I will have a majority of football fans and non football fans in the advert.

10. Who's in the tv advert?
Main characters- Me (16 year old arsenal fan) Because of my opinion on the atmosphere and I would really like to see a change at the stadium.
My sister Macy (14 year old) Does not bother with football, because I would be able to interview and see if she would be willing to try out safe standing if it was put in to stadiums.
My friend Tommy (16 year old arsenal fan) season ticket holder arsenal so knows what the atmosphere is like at every game .

11. Where will I film?
My advert will be a short advert only lasting 1-2 minutes and it will be a factual styled advert explain what I am campaigning for and why in the style of a short documentary
My locations will be inside the arsenal stadium, outside arsenal stadium I will be filming interviews with fans, at home I will be interviewing my friend.
I will be shooting this with a Panasonic hd camera

12. How I will put it together?
The style of my video will be a factual styled short ad to inform the viewer. In the first 20 seconds you will be able to already know key information about it my campaign like the Chevrolet advert from 2012 in the first 20 seconds you know all the key information about the car.
The genre of my Short tv ad will be a serious factual advert.
It will be filmed with a Panasonic HD camera and I will be following a script whilst doing interviews.