1. New Byron Winery Launch
New Package Launch
January 2016
New Byron Winery Launch
January 2016

2. Byron Winery When you think of Byron, think:
30 years ago, in 1984, Ken Byron Brown founded Byron winery.
He sought out some of the best vineyards in Santa Barbara County to make Pinot Noir in both Santa Maria Valley and Sta. Rita Hills appellations.
Byron is going back to our roots with renewed focus on small production, single vineyard Pinot Noir from these two AVAs.
30 years ago, in 1984, Ken Byron Brown founded Byron winery. He sought out some of the best vyds in SBC to make Pinot Noir to include: Smadre, and Sanford & Benedict.
Byron will become a small production, single vineyard PN producer –When you think Byron: think SINGLE VINEYARD PINOT NOIR.
When you think of Byron, think:
Single Vineyard Pinot Noir from Santa Barbara County

3. Santa Barbara County Santa Barbara County
Crafting 10 wines: 8 Pinot Noirs and 2 Chardonnays from 2 premier AVAs:
Santa Maria Valley and Sta. Rita Hills
Both AVAs have a transverse mountain range (running east to west rather than the typical north to south) which funnels in the cool air from the Pacific Ocean creating ideal growing conditions for Pinot Noir.
Each vineyard has unique soil profiles and farming protocols that make the site and wine distinctive and memorable.
Crafting 10 wines 8 Pinot Noirs and 2 Chardonnays, from 2 premier AVAs:
Santa Maria Valley and Sta. Rita Hills
Both AVAs have transverse mountain range (running east to west rather than the typical north to south) which funnels in the cool air from the Pacific Ocean creating ideal growing conditions for Pinot Noir.
Each vineyard location has a uniqueness that makes the wines distinctive from eachother.

4. Single Vineyard Pinot Noirs
Santa Maria Valley
Nielson Vineyard
Julia’s Vineyard
Bien Nacido Vineyard
Sierra Madre Vineyard
Santa Rita Hills
La Encantada Vineyard
John Sebastiano Vineyard
Rita’s Crown Vineyard
Nielson Vineyard
Santa Maria Valley is our home. It’s where our historical estate vineyard lies.
We will make wines from Nielson, Julia’s, Bien Nacido and Sierra Madre. Those vineyards that we have a history with many years ago.
Santa Rita Hills
This is a new AVA for Byron, and will be a great addition to our single vineyard PN portfolio.
We will source from La Encantada, John Sebastino, and the famed Rita’s Crown.
Just cases of each and they will be sold direct to consumer.
However, Our Nielson Vyd PN will be the 3 tier wine available nationwide– and the 2013 vintage will release this coming January.

5. Jonathan Nagy Winemaker 10 years as Head Winemaker
Honed his expertise with founder and mentor, Ken Brown
Focused passion for crafting site specific Pinot Noirs from prized vineyards in Santa Barbara County.
Vinifies block and clone lots separately.
Experimental in nature, Jonathan trials whole cluster ferments, barrel types and is known to get into bins and boot stomp.

6. Nielson Vineyard Pinot Noir
The Nielson Vineyard Pinot Noir will be the sole offering for national distribution. All other wines will be sold on allocation direct-to-consumer.
Wine Overview
This 2013 bottling of 100% Pinot Noir is a combination of Dijon and Heritage clones planted in sandy soils at our Nielson Estate vineyard.
Byron’s Nielson Estate Vineyard
When planted in 1964, this historic, cold-climate, benchland site became Santa Barbara’s first commercial vineyard. The estate is located 18 miles off the Pacific Ocean at 500 to 800 feet above sea level. Since 1989, the Nielson Vineyard has served as a model for viticultural experimentation and sustainable farming methods.
Flavor Profile
The site’s location at the warmer, east end of the Santa Maria Valley accounts for the dark color and ripe flavor profile. This wine was 100% destemmed to accentuate the rich texture and seamless tannins. Primary aromas include black berries, rose petals and earth.

7. Nielson Vineyard Pedigree
Wine Enthusiast
91 Wine & Spirits
International Wine Cellar
International Wine Cellar
90 Wine Enthusiast
Tasting Panel
Pinot Report
93 Wine Enthusiast
90 Wine Advocate
90 Wine & Spirits
96 Wine Enthusiast
90 Wine Advocate
94 Wine Enthusiast
93+ Wine Advocate
Pinot Report
International Wine Cellar
Wine Advocate
Wine Enthusiast
Wine Advocate
Wine Spectator
Our NV PN has had a great past.
Pinot Noir from our Estate Nielson Vineyard has garnered the following acclaim. This is for both the Nielson Vyd PN and our Monument PN.
In the last 7 consecutive years, Pinot Noir from our Nielson Vyd have garnered critical acclaim from 90 – 96 PTS from our top wine critics.
Points Robert Parker, Wine Advocate

8. New Package Minimal, elegant approach Single Vineyard focus
Creative “B” shape
Sense of place – these are the mountains behind our estate vineyard and winery
Simple back label
Minimal copy
Case production included on all wines
6-Pack Shipper

9. 2013 Nielson Vineyard Pinot Noir
Cases Produced: 2,100 9L
FOB: $240 9L ($120 6pk)
Pack Out: 6-Packs
Release: End of January 2016
Byron Nielson Vineyard Pinot Noir Case Specs 6/750 ml
lbs kg mm
inches
Case Wgt Full 19
8.62
Case Height (Depth)
305 12
Cases Per Layer 22
Bottle Wgt Full
3.07
1.39
Case Width
192
7 9/16
Layers/Pallet 4
Bottle Wgt Empty
1.43
0.65
Case Length
281
11 1/16
Cases Per Pallet 88
Side Panels
UPC
SCC

10. Launch Tools Coming Soon
92 Points Robert Parker, Acclaim Shelfers
Nielson Vineyard Historical Acclaim Sheet
Winemaker Video
Winemaker Bio
Wine Openers
Press Links
Winemaker Travel
Southeast Q3
North and Southern California
Send in Request

11. Shipping End of January 2016
Thank You

12. Appendix

13. FY16 Byron Brand Architecture
3-Tier Only
Direct Only
$70
Pinot Noir, Monument SMV $720/$60
Pinot Noir, Rita’s Crown Vyd. SRH $660 FOB/$55
Pinot Noir, La Encantada Vyd. SRH $660 FOB/$55
Pinot Noir, John Sebastiano Vyd. SRH $660 FOB/$55
$50
Pinot Noir, Nielson Vineyard $240 FOB/$40
Pinot Noir, Bien Nacido Vyd. SMV $540 FOB/$45
Pinot Noir, Sierra Madre Vyd. SMV $540 FOB/$45
Pinot Noir, Julia’s Vyd. SMV $540 FOB/$45
$40
Chardonnay, Nielson Vyd. SMV $420 FOB/$35
Chardonnay, Bien Nacido Vyd. SMV $420 FOB/$35
FOB/Website $