1. Brand perception study on online food aggregators in India
Sector
Food Tech
CASE STUDIES
Assessing the ordering behavior and experience of the customers using the online food aggregator platforms
Detail the brand health in terms of awareness, perception and preference
Understanding from customers ordering food at home through phone the reasons for not ordering food online
Objectives
Approach
Deciding the target customer segments for the survey and conducting in-depth interviews with ~10 customers to get base inputs for questionnaire
Designing the questionnaire for the customer survey with the pilot testing for further inputs to questionnaire design
Administering the survey on ~1000 customers across 6 cities – Delhi, Mumbai, Bangalore, Hyderabad, Pune, Chennai
Analyzing the survey output to derive insights
Result
The findings and insights were used by the client to assess own brand perception vs. competition and strategize ways to span out their reach
Source: RedSeer Knowledgebase