1. ANALYSING MARKET RESEARCH

2. Starter What do you think the word “Analyse” means?
Write down one sentence which explains this term

3. Learning Objectives
Must: be able to bring together data that has been collected and use this to create meaningful tables and charts
Should: be able to analyse gathered data, showing an understanding of what the data represents to the viewer
Could: be able to evaluate how meaningful gathered and analysed data is to the viewer

4. Representing Data
How can we show data?
Table?
Graph?
Picture?
Chart?

5. Which Chart best shows the data?
Which Chart is best and why?

6. What do we mean by “Analyse”
Analyse means to consider, evaluate and examine in detail
How do we analyse data?
Is it just about numbers and charts?
Analyse
Tally?
Tables? %
Charts?
Any others?

7. Analysing Data Prepare
Put together data into a structure e.g. a table and/or charts
Describe
Describe the basic features of the data – what does the data show you?
Test
Draw conclusions from your data and test your hypothesis – was it correct?

8. Task Analyse the data from your Market Research into healthy snacks
You should work as a team – but each team member will need their own piece of work
Remember the 3 steps
Prepare (you will need to create tables and charts)
Describe (you need to summarise what is shown by each graph or chart)
Test (write a paragraph explaining whether your hypothesis was correct)

9. Results
What did your data show you?
Was your hypothesis correct

10. Homework
Write a report for Sir Alan Sugar explaining what your research has shown you
Remember to state your original hypothesis

11. Plenary Write down a definition of “Analyse”
Give two ways of representing data
What are the three steps to analysing data?