1. Etere 20
20 years in broadcast

2. Agenda Welcome and breakfast
Etere 20 – 20 years of broadcast for Etere
Fabio Gattari
Etere 2009 position
Marco Taddei
Etere 20 – new features
Etere MTX
Emanuele Porfiri
Suggestions to sell better
Etere 21 early preview

3. Etere
20 years on business

4. Etere 20 years
Etere was born in 1990 as a new business of a company born in 1987.
If we need to setup a date it’s 6th august.
At that time Italy start the 1° law to coordinate the Broadcast the famous law 223/90
The 1° product was a scheduling system to prepare the log as requested by Italian law.
Then arrive the 1° radio automation based on file sharing using IT.
1993 the 1° digital playback of commercial for a national station starts.

5. ETERE 1

6. Etere 12

7. Why Etere survive 20 years
Typical Italian company no venture capital, no banks.
Big ideas but small money, it grows slowly but in a very solid way, like coral.
Employees are very stable, in Italy a job is for lifetime, this give experience and efficiency to the company.
Single market it cannot close Broadcast
No debits!
Worldwide market.

8. Risks of Etere It’s small and it can be purchased by a big group but:
Its business is too small to be visible.
It’s difficult to integrate it’s product with others.
Because its profitability, its expensive.
One man band:
Today the core competences are distributed among a lot of people
Also products are developed by groups
Market changing:
As today this is not a risk since Etere is still anticipating the market.

9. What happens Marco Taddei
Etere 2009
What happens
Marco Taddei

10. Fabio Gattari Software Architect
Etere 20
Fabio Gattari
Software Architect

11. News on Etere 20 Tapeless workflow New Traffic Module: Etere Air sales
Tapeless reception
Audio loudness control
MD5 signature
New Traffic Module: Etere Air sales
Audio over
Etere 20.5

12. File based loudness control
Etere 20
Released

13. Loudness control SDI
SDI Ingest
To test
TESTED
ITU 1770
leveling

14. Loudness control Tapeless
SDI Ingest
TESTED
ITU 1770
leveling To
test
Tapeless reception

15. MD5 Checksum
Etere 20
Released

16. MD5- Wiki
In cryptography, MD5 (Message-Digest algorithm 5) is a widely used cryptographic hash function with a 128-bit hash value. Specified in RFC 1321, MD5 has been employed in a wide variety of security applications, and is also commonly used to check the integrity of files.
An MD5 hash is typically expressed as a 32-digit hexadecimal number.
MD5 was designed by Ron Rivest in 1991 to replace an earlier hash function, MD4

17. WHY MD5 The world is moving to tapeless or better file exchange.
A lot of organization starts to have processes of content and quality check based on Files.
But a file is sometimes shared with lack of security.
With MD5 you can be sure that the file you are using now it’s the same you approve.

18. Typical workflow process

19. MD5 generate
FILE
MD5 generation
Sql

20. MD5- control

21. MD5 control
FILE
MD5 generation
Sql

22. Files with MD5
checksum

23. When not applicable After a transcoding or format conversion
With some video server that do a wrap/rewrap ( k2)

24. Audio over conforming
Etere 20
Released

25. Capabilities More formats on the same timeline Unlimited timeline
Integrated with media manager and HSM via workflow.
Any output format.

26. Video and audio timeline
Audio over
segments
Video and audio timeline
Audio recorder

27. Etere Air Sales
Etere 20
Released

28. Air sales
The software market for Air-sales is bigger thanking the same for Automation.
Today it still exist the strange division, Traffic-Automation-Media Asset Management.
The future is on the integration.
Etere puts a lot of resources in it’s traditional business to be competitive.
And we believe we are better, we start from a different view, a single integrated information service.
MERP Media Enterprise Resources Planning.

29. Redesigned Supervisor Interface
Create many price lists as requested,
Associate those price lists to scheduling blocks,
Define customer credit.
Define and check agent and customer monthly budgets
Check proposals,
Proposals can be easily either approved o rejected.
Check agent profit at any time
All functions are sequentially ordered, allowing an intuitive management
Check customer situation (paied invoices, expired payments, credit status)
Print custom reports about proposals
Set automatic checking parameters

30. Schedule grid preparation
Etere Sales guide people on selling commercial advertising space
It allows to elaborate the best proposals based on the most important programming variables such as time-slot, cluster-position, rate-cards, etc
Each stage of the Proposal Management process includes on-demand reports

31. Air Sales

32. Etere 20.5 Etere 20.5 release date September is a major release.
It covers some Unicode related problems mixing multiple Unicode languages.
It’s required to support the federated search between multiple sites with different languages
It’s required for a better web multilanguage support.

33. Suggestions to sell better
Etere 20
released

34. Etere is advanced We are more advanced than any competitor.
If you do a comparison we have more features.
If you do a comparison we have a better workflow.
If your customer ask a ‘traditional system’ you must teach him that is part of the past and he is loosing efficiency.
You perform better if the system is designed for Etere.

35. New opportunities MTX Air Sales Tapeless
With MTX you can compete in the midrange/low range of the market.
You can be price completive with Dyang, Vsn and even Playbox.
Air Sales
This is a new very rich market to explore
Pilat, Focus, Louise Are the competitors
Tapeless
You need to explain to the customers why shared directories are a wrong approach.
Digital receipt
Tracking
File based audio leveling
MD5
Or wait they will understand by themselves (it will be late ?)

36. Traditional
HSM
Media Asset Management

37. The Future
Etere 21
Work In progress

38. Etere 21 Etere Report builder New Automation engine
Etere Matrox driver v2 ( advanced graphics)
Etere Newsroom

39. See you in 2011
Thank you