1. The Business Model Canvas
Digital Innovation
The Business Model Canvas

2. Plan for the day Global Virtual Guest Review DI concepts: BMC
DI videos: auction reloaded
Trello Q&A

3. BMC and DI… they go together
DI Concepts
Global Virtual Guests
DI Videos
DI Prototypes
DI Concepts
BMC and DI… they go together

4. So… what is a “business model”, again?

8. Business Model Canvas – Nespresso and McIntire
B2C
Marketing
Production
3rd party retail
Mail
Nespresso stores
Call centers
Nespresso Club
Manufacturers
Nespresso machine
Pods
Households
Businesses
Own distribution channels
Brands
Patents
Production facilities
Production costs
Logistic costs
Marketing costs
1 per machine sale
Recurrent pods sales

9. Your task: Build a BMC for Google (15 minutes/team)

10. “Why should we waste our time drawing BMCs if we want to innovate?”

11. What is the purpose of drawing a BMC for a Digital Innovation?
Broad analysis of the effects of the DI
As-is / to-be -> gaps -> action
Comparison of to-be1 and to-be2

12. What is the main weakness of the BMC?
Lack of focus on competition
Lack of focus on industry trends

13. Beyond the PowerPoint deck. 5-minute videos authored by you.
DI Concepts
Global Virtual Guests
DI Videos
DI Prototypes
DI Videos
Beyond the PowerPoint deck.
5-minute videos authored by you.

14. Auction reloaded Auction! Extra info in the notes Amazon’s grocery
Burberry’s
Coca Cola Germany
Mayo Clinic / Kaiser
Airbus
Lego
Amazon’s drones
Bang & Olufsen
Philips health
Monsanto
Illumina
Oxford Nanopore
Disney’s Magic bands
Tesla
IBM/Watson
Ford
Capital One
Nike
CVS health
GE/IoT
Vail Resorts
Taco bell
Aquion energy
Toyota
Auction!
Extra info
in the notes

15. Enough talking. It’s time to do DI.
DI Concepts
Global Virtual Guests
DI Videos
DI Prototypes
DI Prototypes
Enough talking.
It’s time to do DI.

16. Demo

17. To do