1. Mass Gainers
By Devon E. & Joel A.

2. Background info
Protein Blend (Whey Protein Concentrate, Soy Protein Isolate, Hydrolyzed Whey Protein, Milk Protein Concentrate, Whey Protein Isolate, Calcium Caseinate) F.I Maltodextrin
Designed to be consumed twice daily post workout
Packed with 50g of protein, 700 calories, 6g of sugar, and 115g of carbs
Serving Size 4 Scoops
Created by GNC, Michael Archbold, Founded in 1935
Sponsors?

3. Why are consumers attracted
Products are advertise by athletes or bodybuilders.
Label uses words and phrases like (Fast-acting, Rapid muscle recovery, Advanced Formula)
Individuals don't completely understand the purpose of it.
Very popular on social media especially on Youtube.
False reviews or paid testimonials

4. Effectiveness of Marketing/Advertising
Very Effective ( Reference slide 3)

5. Examples of Advertising tricks
Sign up now and get 15% off
Buy one get the second one 50% off
Give the products a name consumers would not forget
“I use this after every workout and have seen significant gains lately. The taste is great and my recovery time has improved a lot as well” - Unknown
“I make a shake before bed, the 4 scoops of deliciousness will knock you out. You can split it in half for a meal replacement or a quick drink.” - Unknown

6. Claims/ Validity What is Amplified Mass XXX™?
Need to pack on the pounds? AMPlify your gains with Amplified Mass XXX™ - our best mass gainer ever.* Exclusive to GNC, this rock solid formula is engineered with ingredients proven to help you increase lean mass, weight, strength and stamina.** Muscle up your diet with Amplified Mass XXX™ - the ultimate lean mass builder. (GNC Statement)

7. Misconceptions Can be used as a meal replacement
As a woman it can be avoided with fear of becoming bulky
The formula will give you muscles even if you're inactive
Mass Gainers is only made for bodybuilders
Fear of experiencing many side effects

8. Cost Incredibulk GNC Amplified mass XXX
The cost can vary depending on brand and size purchased.
Incredibulk
No rating
Price $62.99
Member price $44.99
Amount- 6 lbs
Total of 2 different flavors
GNC Amplified mass XXX
Rating 4.8 out of 5
Price $76.99
Member price $64.99
Amount- 6 lbs
Total of 5 different flavors

10. Recommended product?
To people who have done their research to see if the product is right for them or not.
We recommend this product to individuals working out and understand the purpose of it.
The GNC website provides useful information on how to use it, when to use it and who should use it.
Youtube Review

11. Pop Quiz!! What is the first ingredient found on the label ?
How many scoops are in the recommended serving size ?
What is the name of the product?
This product can be used as a meal replacement, True of False?