1. APCCS Advertising Opportunity
12 SERVICES

2. APCC Services and Prime Point Media have partnered to offer you this turnkey solution to the problem of how you can participate in this new revenue opportunity
APCCS is the 100%, wholly-owned subsidiary of APCC. Every after-tax penny goes to support APCC activities for PSPs
PPM is a new company formed to address the opportunity for highly-focused outdoor advertising

3. Opportunity to generate additional revenues from your payphones by using your prime outdoor payphone locations as advertising venues

4. Roles of the Team APCCS works with PSPs to
assist in the sign up process
collect location information from PSPs
provide all customer service interface
handle PSP reporting and payments

5. Roles of the Team
PPM
develops the market for advertising on payphoners
works directly with ad agencies, media buyers and advertisers
manages team of sales professionals at national, regional and local levels
handles the details of printing, production and installation of advertising
maintains telAware, a proprietary advertising database

6. Why APCCS is Involved Recognized the opportunity for PSPs
Leverages APCCS’ customer relationships, customer service systems and people and the loyalty of PSPs to APCC
Recognized the need for an expert partner to provide our PSP customers with the best chance for sustained revenue from advertising at payphones

7. Why APCCS Partners with PPM
Expertise - PPM has a team of experienced experts in advertising, payphones, customer service, sales and management
Staying Power - PPM has a committed group of investors who have adequately capitalized the business
Approach - PPM has a solid business plan that recognizes the realities of both the payphone and advertising business.

8. PPM’s telAware database
Merges demographic and economic data down to the street level
maps the data and merges it with data on specific payphone locations
drives home the inherent advantages of payphone advertising to clients
2 million + locations flexible
micro targeting - cost effective (1/3)

9. What’s the Process Eligible ANIs in telAware database
Locations presented to advertisers
You contacted as opportunities arise
You decide whether to accept
Ads posted
PPM bills and collects from agency
PPM forwards data to APCCS
APCCS issues reports and payments to you

10. Signing Up 1. Participation Agreement 2. Nondisclosure Agreement
3. Data Template

11. Participation Agreement
A. 3-year term
B. Non Exclusive - you may list with other aggregators
C. Right of First Refusal - if you have other advertising opportunities, PPM must be notified and will provide approval if no other PPM offers pending

12. Nondisclosure Agreement
Nothing proprietary will be released by either party, except on an absolute need to know in order to secure the advertising agreement.

13. Data Template
You complete and provide key information about each of your payphone locations.
The information
-qualifies your locations for eligibility to participate
- assists in marketing the sites
- aids in posting the ads

14. Placement Agreement
Contains the specific terms and conditions for each advertising opportunity including: - length of placement - installation requirements - who installs - compensation
You accept or reject

15. Compensation Terms
As per Participation Agreement, PSP is entitled to 1/3 of Adjusted Gross.
Adjusted Gross is gross revenue from advertiser less:
- agency fees - production and printing - permit fees - installation / maintenance - other direct costs

16. Compensation Illustration
Gross
Agency fees (20)
Production (10)
Installation** (8)
Permits (0)
Other (2)
Adjusted Gross 60
PSP share $20

17. **Installation** An Additional Revenue Opportunity
PSPs may be eligible, depending upon advertiser requirements, to install the ads themselves. In which case, PSPs will be paid the installation fees directly.

18. How to Increase The Chances of Your Sites Being Selected
Location, Location, Location
good demographics and high traffic
Information, Information, Information
complete info in Data Template

19. Current Focus Outdoor Locations
Top 200 DMAs (Designated Metropolitan Areas)
Specialty Markets for Indoor (truck stops?)
Colleges and Universities

20. Quick Start No Up Front Costs to Participate
No Ad Frames to Buy
No Enclosures to Modify
Uses New Generation Materials and Adhesives to Provide an Enclosure “Wrap” or Film

26. How to Get Started Print out Agreements and sign
Complete Data Template
Return to APCCS
Questions? Contact Brian Sullivan at APCCS *237