1. Sociocultural Forces
Chapter 6

2. Culture
“The sum total of beliefs, rules, techniques, institutions, and artifacts that characterize human populations.”
Learned patterns of behavior
Ethnocentricity
Effects on
Marketing HR
Production

3. Sociocultural Components
Aesthetics
Attitudes and Beliefs
Religion
Material Culture
Education
Language
Societal Organizations
Legal Characteristics
Political Structures

4. Aesthetics Art Music Folklore Symbols Feng shui
Source:
Source:

5. Attitudes and Beliefs Attitude toward time What do Americans want?
Be punctual
Mañana
Siestas
Impressions of Americans
Directness and drive
Deadlines

6. Attitudes and Beliefs Attitudes toward Achievement
Americans
Some other countries
Demonstration effect
Job prestige
Attitudes toward Change
What hastens change?

7. Source: www.pewresearch.com
Religion
Christian
Largest religion in world
What do they believe?
Catholicism
Protestant work ethic
Source:

8. Source: www.theholocaustexplained.org
Religion
Judaism
What do they believe?
Connections to other faiths
Source:

9. Source: www.thestar.com
Religion
Islam
Second largest religion
What do they believe?
Five pillars
Two divisions
Sunni
Shia
Source:

10. Religion
Effects on Business
Christianity
Judaism
Islam

11. Source: www.aventalearning.com
Religion
Asian Religions
Hinduism
Cycle of birth, death, and reincarnation
Caste system
Buddhism
Renounce desires to achieve enlightenment
Jainism
Nonviolence doctrine
Sikhism
Bridge between Islam and Hinduism
Source:

12. Source: www.pewforum.com
Religion
Asian Religions (cont’d)
Confucianism
Jen, Li
Taoism
Yin/Yang
Shintoism
Japan
Animism
Spirits in nature
Source:

13. Material Culture What is it? Technology Concerns Seven benefits
Cultural aspects
Technological dualism
Appropriate technology
Boomerang effect
Government conrols

14. Education Yardsticks Brain Drain Reverse Brain Drain
Literacy
Trends
Brain Drain
Reverse Brain Drain
Why?
Women’s Education Trends

15. Language Spoken Language Delineate cultures Foreign languages
Lingua franca
English as formal language of business
Why learn a foreign language?
Translation
Backwards translation
Technical terms
French v. English
No Unpleasantness

16. Language Unspoken Language Gestures Closed doors
Office size and location
Conversational distance

17. Language Gift-Giving Acceptable gifts Bribery Extortion
Transparency International
Questionable
Greasing the skids
Foreign Corrupt Practices Act

18. Societal Organization
Kinship
Extended
Member’s responsibility
Surnames
Associations
Age
Gender
Free association

19. National Cultures Hofstede Individualism v. Collectivism
Large v. Small Power Distance
Strong v. Weak Uncertainty Avoidance
Masculinity v. Femininity