1. Geo Fencing
Geo-fenced ads often provide higher conversion rates for companies as a result of being tied to a user’s location as well as taking into account in many cases their personal shopping history and preferences.
Objective
Increase brand awareness amongst the tourist population and to increase foot traffic to Beach Liquors’ two locations.
Solution
Geo Fencing campaign to target people on the beaches close to the store locations.
Fences were placed around beaches and hotels within 1 mile of the Fenwick and Bethany Beach locations.
Call to Action
The Fenwick location promoted convenient and Tax Free shopping as an advantage over some of the liquor stores located in Maryland.
The Bethany Beach location reminded beach-goers that they are the closest store for Beer, Wine & Spirits to the beach.
Measurement of Success
Total # of Impressions: 101,031
Total # of Clicks: 272
Click Through Rate: .27%*
*North American average click-through rate (CTR) for standard banners % to 0.08% as of a study conducted in April 2014 (marketingcharts.com)