1. Creating connected and liveable cities: The Route 96 Project
City of Port Phillip
MAV Environment Conference, May 2014
Mark Brady, Acting CEO City of Port Phillip

2. CITY OF PORT PHILLIP SNAPSHOT
The City of Port Phillip is located south of
the Melbourne city centre, on the northern
shore of Port Phillip Bay.
Port Phillip is known and treasured by many for its urban village feel and artistic expression.
The major village precincts of Bay Street
(Port Melbourne), Clarendon Street
(South Melbourne), Fitzroy and Acland streets
(St Kilda) and Carlisle Street (Balaclava)
provide a variety of retail, leisure and
entertainment experiences, each with their
own character and cultural expression.

3. OUR VISION FOR THE CITY OF PORT PHILLIP
ENGAGED – A Well-Governed City
HEALTHY – A Healthy, Creative & Inclusive City
RESILIENT – A Resilient City
VIBRANT – A Vibrant City

4. The value of Local Government
Collaborative government approach
Experts in their own community values and needs
Governance obligations to local constituents
Taking a local whole of precinct approach
Alignment with Council strategic objectives
Investigation and facilitation of property leasing for sub-station locations
Owners of the precinct benefits and opportunities from improved public transport service

5. Project Links

6. Fishermans Bend Precinct

7. Fishermans Bend Precinct

8. St Kilda Precinct
ALBERT PARK

9. St Kilda Precinct

10. Community Engagement
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11. Previous Consultation
5 JUNE PTV commenced community consultation for Tram Route 96 upgrade
23 JULY CoPP passes motion to propose alternative options to PTV
27 AUG CoPP forms Community Reference Groups – 3 meetings held
additional background reports on Economic and Traffic impacts are commissioned
4 additional Concept options developed between PTV, CoPP and community
12 Nov Option 4 (which includes the closure of Acland Street to through traffic and establishes a new civic plaza) is endorsed at Council meeting

12. Council Commitments
“..an holistic, place-based view of the Fitzroy Street and Acland Street precincts to ensure Council can capitalise on our community’s assets and potential by creating public spaces and streets that are active, vibrant and safe;
…Commits to undertaking further community consultation that will get our community involved, in collaboration with the relevant Government agencies…”
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13. Key Community Issues Commitment to involve community in design process
Potential loss of iconic palm trees
Aesthetic look and vibrancy of Acland Street
Loss of
on-street car parks

14. Project benefits to the community
New civic plaza
175m2 more footpath trading area
53% road reserve reclaimed for people

15. Next Steps

16. Next Steps Public Tender for Precinct Masterplan and Detailed Design
Collaborative project team
Collaborative marketing plan
Activation Strategy development
Post construction review process
Delivery of construction in partnership

17. Learnings – Risks and Opportunity
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18. Learnings – Risks and Opportunity
Early involvement of local government
Budget cycles
Share strategic goals both internal and external
Experts in their own community values and needs
Personal style of interaction
Conduit between levels of authority, technical experts and decision makers
Bring the community on the journey, consider all angles
Strong multi-govt partnerships enable combined deliverables and cost sharing