1. Financial Empowerment
Vanessa McCall, MBA
Director of Housing Finance
Delaware State Housing Authority 18 The Green Dover, DE (302) ■ (888)
Visit us at

2. The American Dream Homeownership Delaware 73% homeownership rating
3rd highest in the US

3. Successful Campaign Started June 2013 NCSHA Award winner
Motivate renters
Motivate millennials
Support the dream of homeownership
Financial impact rent vs buy
Encourage those that never left or left and came back after college

4. Identifying An Important Need
70% to 80% of home buying workshop attendees are not ready to purchase a home.

5. Vanishing Dream

6. An Innovative Initiative
2016 DSHA partnership
Coalition led by State of Delaware & United Way of Delaware
Established 2011
Free 1 on 1 Coaching
Financial Empowerment
College funding, Retirement Planning, Adults with Disabilities, Aging out of foster Care, Re-entering society from prison
Differs from Housing Counseling focus on getting a house but also managing finances to maintain a house
Can work with those with have low or no credit score and debt problems

7. How It Works
Referrals from / to Lenders, Housing Counselors and Realtors
Direct advertisement
Social Media
Meet with clients anywhere
Bilingual staff
Financial coaching
Develop a budget
Refer back to initial contact
Print ads, billboards, carvertise
Twitter, Facebook
Client has to do the work
Meet regularly

8. How It Works Clients are ranked on a Mortgage Readiness Scale
Takes about two years to complete
Some will be transferred to other programs
Not everyone can purchase a house

9. Effective Use of Resources
Initial funding $200,000
Current funding $175,000
Identify other partners
Costs about $267 per client overall
Costs about $530 per client if only those referred out for mortgages
Outside banking partner
CRA money – Community Reinvestment Act 1977

10. Achieving Strategic Objectives
Quality, affordable housing opportunities
Expanding homeownership programs
Program leverages existing "Kiss Your Landlord Goodbye" brand

11. Success! Majority of clients still in the pipeline
30% now DSHA mortgage ready
640 FICO
45% DTI
>$2,000 in savings
20% improved scores significantly
50% up from lowest score
15% purchased a home

12. Client Testimony