1. Use of information sources during the purchase process in 2016
(everyone over 12 years)
Cars | Style & Fashion | Travelling | Health & Well-being | Food & Cooking | Cosmetics & Cosmetic Brands | Furniture & Decorating | Building & Renovating | Gardening | Home entertainment electronics & Information technology | Saving & investing
Source: NRS MG + total 2016
n=9 557 , est

2. ”Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision?”

3. Comparing / evaluating
Purchase process / Cars (all)
Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision?
Ideas and tips
Comparing / evaluating
Purchase decision
Print magazines 20 19 %
Magazine websites 12 11
Blogs 2 3 4
Newspapers 16
Newspaper websites 7
Television 6
Radio 1

4. Comparing / evaluating
Purchase process / Style and fashion (all)
Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision?
Ideas and tips
Comparing / evaluating
Purchase decision
Print magazines 31 22 19 %
Magazine websites 10 9
Blogs 7 6
Newspapers 11
Newspaper websites 3
Television 8
Radio 1

5. Comparing / evaluating
Purchase process / Travelling (all)
Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision?
Ideas and tips
Comparing / evaluating
Purchase decision
Print magazines 28 21 19 %
Magazine websites 13 12 11
Blogs 9 7
Newspapers 17 14
Newspaper websites 6
Television 10
Radio 2 1

6. Comparing / evaluating
Purchase process / Food and cooking (all)
Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision?
Ideas and tips
Comparing / evaluating
Purchase decision
Print magazines 39 28 24 %
Magazine websites 23 14 12
Blogs 15 9 8
Newspapers 19 17
Newspaper websites 11 7 6
Television 20 13
Radio 1

7. Comparing / evaluating
Purchase process / Health and well-being (all)
Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision?
Ideas and tips
Comparing / evaluating
Purchase decision
Print magazines 29 22 20 %
Magazine websites 10 9 8
Blogs 6 5
Newspapers 14 11 12
Newspaper websites 4
Television 7
Radio 2 1

8. Comparing / evaluating
Purchase process / Cosmetics and cosmetic brands (all)
Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision?
Ideas and tips
Comparing / evaluating
Purchase decision
Print magazines 21 18 16 %
Magazine websites 7 8
Blogs
Newspapers 6 9
Newspaper websites 2 3
Television 5
Radio 1

9. Comparing / evaluating
Purchase process / Furniture and decorating (all)
Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision?
Ideas and tips
Comparing / evaluating
Purchase decision
Print magazines 33 23 20 %
Magazine websites 10 9
Blogs 7 5
Newspapers 14 12 13
Newspaper websites 4
Television 11 6
Radio 1

10. Comparing / evaluating
Purchase process / Building and renovating (all)
Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision?
Ideas and tips
Comparing / evaluating
Purchase decision
Print magazines 30 22 19 %
Magazine websites 11 9
Blogs 5 4
Newspapers 12 14
Newspaper websites
Television 8 6
Radio 1

11. Comparing / evaluating
Purchase process / Gardening (all)
Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision?
Ideas and tips
Comparing / evaluating
Purchase decision
Print magazines 34 23 20 %
Magazine websites 10 8
Blogs 5 4
Newspapers 12
Newspaper websites 3
Television 9 6
Radio 1

12. Comparing / evaluating
Purchase process / Home entertainment and IT (all)
Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision?
Ideas and tips
Comparing / evaluating
Purchase decision
Print magazines 24 21 19 %
Magazine websites 14
Blogs 5 6
Newspapers 16 13 15
Newspaper websites 7
Television 11 8
Radio 1

13. Comparing / evaluating
Purchase process / Saving and investing money (all)
Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision?
Ideas and tips
Comparing / evaluating
Purchase decision
Print magazines 19 16 15 %
Magazine websites 8 7
Blogs 3
Newspapers 14 13 12
Newspaper websites 5
Television 4
Radio 1

14. All the results of National Readership Survey (NRS) for individual magazine titles can be found in Finnish Magazine Rate Cards service