1. The Concept Value Test and our entire approach is covered in our book, Customer-Driven Playbook
Available from O’Reilly Media and Amazon
customerdrivenplaybook.com

2. How might we make it cool to wear a helmet?
This is an example of a Concept Value Test.
For this concept, we’re exploring an idea to solve the following problem:
How might we make it cool for teenagers to wear a helmet?

3. Firehawk Concept Hypothesis
We believe that [Firehawk] will solve [the feeling that wearing helmets isn’t “cool”] and be valuable to [teenagers in Fresno, CA who use bicycles as their main mode of transportation] while [riding their bikes]
We will know this to be true when we see [teenagers report that they would be willing to wear it today]
This is our Concept hypothesis
[Type of Customers] Teenagers in Fresno, CA who use bicycles as their main mode of transportation
[Concept] Firehawk
[Problem] The feeling that wearing helmets isn’t “cool”
[Job-to-Be-Done] Riding their bikes
[Criteria] Teenagers report that they would be willing to wear it today

4. Fire
hawk

5. The Firehawk is the ultimate helmet for unparalleled cycling experiences. It leverages the power of social networks and the cloud to create a super-connected, fun, and engaging helmet for teens to wear.
It’s covered in LED, RGB lights and uses BT to connect to your smartphone.

6. The cool thing about the Firehawk helmet is that it reacts to the activity on your bike. Just turn it on while you’re riding and it gives a visual indicator of your status.
Let’s say you’re going for a distance goal. Simply set your goal and as you ride further…

7. Your helmet starts to warm up
Your helmet starts to warm up. Letting everyone know just how close you are to reaching your goal!
Of course all of this data goes right back to your smartphone, so you can set challenges with friends and let the world know just how awesome you are on your bike!

8. Firehawk Benefits
Most Impactful
Least Impactful
Connects to your smartphone to give your friends-realtime data of your rides
Set challenges for yourself and friends
Helmet changes colors as you ride (Cool, Warm, Hot, Firehawk)
Colors change with the use of LED lights, making you visible in all lighting conditions

9. Firehawk Limitations Lighting colors cannot be customized
Most Impactful
Lighting colors cannot be customized
Only works with iOS (Android not yet supported)
Battery lasts 7-9 hours and cannot be replaced
Helmet takes up to an hour to charge
Weighs 820 grams (~1.8 lbs.)
Least Impactful

11. Would this concept solve a problem or fulfill a need for you?1 2 3 4 5
Definitely would not
Definitely would

12. How likely is it that you would recommend this concept to a friend?1 2 3 4 5
Definitely would not
Definitely would

13. How believable is this concept as a solution?1 2 3 4 5
Not very believable
Very believable

14. How different is this concept from other solutions currently available?1 2 3 4 5
Not at all different
Very different

15. If Firehawk was available today, would you wear it?1 2 3 4 5
Not at all different
Very different