1. Shipping Company Strategies in Turbulent Times
Author: Konstantinos Kyrou Supervisor: Dr. Spyros Lioukas
Master in Business Administration
AUEB – NTUA
Athens 2017

2. Scope of the work
Review of business strategies and practices in current turbulent times
Identify those promising for the competitiveness of shipping companies
Methodology:
Structured interviews: Questionnaire
35 shipping industry executives

3. Strategies in Turbulent Times
Quality of services
Cost reduction
Innovation
Marketing (B2B)
Without compromising safety

4. Discussion of Results (1/5)
Figure 1: Company strategies

5. Discussion of Results (2/5)
Figure 2: Means of cost reduction

6. Discussion of Results (3/5)
Figure 3: Areas of innovation

7. Discussion of Results (4/5)
Figure 4: S&Q management

8. Discussion of Results (5/5)
Figure 5: Crew management

9. Conclusions (1/2)
Quality and Cost of services the most important factors for the competitiveness of shipping companies
Introduction of technology innovations in turbulent times, reducing operational expenses
Emphasis on marketing, following market penetration as a development strategy
Shipping industry less affected by the financial crisis
Implement best practices in Crew, Safety & Quality, Technical, Supplies and Financial management

10. Conclusions (2/2)
Main competitive strategies in shipping industry: Cost leadership and Differentiation
Acquisition of ships with low cost
Use flags of convenience
Acquisition of production factors from the international market, taking efficiency into consideration
Implementation of a management model focused on cost control
Use ship management expertise of human resources