1. Marketing Clues
INTRODUCTION

2. How do you target your customers?

3. 3 Factors to target customers
Content/Product
Interest
Timing

4. Content/Product
Evergreen
Selfie
Trending

5. Evergreen Trending Content can never can go out of fashion.
Examples : History, General Knowledge, Technology, Science, etc.
Trending
It is seasonal and comes for a specific period of time. Great potential in terms of huge traffic but for a short span.
Examples: Current Affairs, Sports News, Movies or TV Serials.

6. Selfie People share their self-clicked photos rather than sharing mutual interests. Could lead to a negative impact as people might stop reading your posts.

7. Ways to help increase traffic
Newspaper – Articles, Journals etc.
Samples - Read related article samples from the web giving an edge to pull out a relevant article pertaining to the subject which will enhance the traffic and Alexa Ranking of your website.

8. Interest Ways to manage? Category Listing Prepare Categories
Create Lists
Listing

9. Timing
Sharing things online can be scheduled according to your preference. Some tools for the same can be :
Native feature
Facebook Page Post Scheduling
TweetDeck for Twitter
Third party tools
Postyfy

10. SEO/SEM & BRANDING

11. Social Platforms

12. Twitter
Create Lists
Create Cards
Schedule Posts

13. Analytics: Engagements and Impressions

14. Youtube

15. Scope on Youtube Upload demo videos Create lists
Use cards , annotations & spotlight

16. Importance of Structured Data

17. (Cont…)

18. Many thanks