1. CEE software leader achieves CRM breakthrough
Bulgarian ISV rolls out innovative cloud-enabled customer relationship management system
Objectives
Build and successfully market a fully cloud- based CRM that integrates most common business communication channels - from phone to web
Tactics
DAN Electronic developed a market- leading CRM platform, InfoServ
Developers utilized the power of .NET and Azure cloud
Results
InfoServ is now a highly successful SaaS-delivered business CRM solution
Users benefit from unified multi- channel communications and a 360-degree customer profile – all in one place and easily accessible
Key points:
Partner profile: Privately-owned Bulgarian software company DAN electronic was established in Its team comprises experts in a range of IT, economic and business disciplines. In its early years, the firm concentrated on database programming, graphical, office and management systems, expanding to communication and global information systems. However, in 1996, it started to develop InfoServ – a communication technology for call center and contact center development. It now solely develops and markets products, based on the InfoServ technology.
Partner website:
Business goal: DAN electronic aimed to bring a Cloud-based CRM system to market which integrated the most common business communication channels, like phone, , SMS, web chat and web forms. It would also offer customers a way to automate their use with minimum external infrastructure involvement like a PBX or softphone software. The goal was to offer new and existing customers the next stage of its on-premise Contact Center and CRM solutions on one single platform.
Tactics: Choosing cloud infrastructure for CRM as a service ensured economies of scale (increased productivity with fewer people). It also reduced spending on technology infrastructure and capital costs (on hardware, software or licensing fees), while improving accessibility (access to CRM anytime, anywhere), infrastructure reliability and performance. After extensive research, DAN electronic chose Microsoft Azure as its trusted cloud partner.
Results: By moving to the Cloud, DAN electronic has gained several benefits in operations, infrastructure and provision. These include simplifying business processes, and giving businesses the freedom to choose the level of complexity they want. The interface is also intuitive and user-friendly so users don’t need to spend long hours in training. Meanwhile, rich functionality and affordable pricing means InfoServ users don’t have to commit to big up-front software or infrastructure investment. The move to Azure transformed InfoServ CRM into an extremely compelling option for SMBs.
Software and Services:
Microsoft Azure
Microsoft .NET
Microsoft SQL Server
Microsoft Visual Studio
Microsoft IIS
Supporting details:
DAN electronic Ltd is a privately-held Bulgarian independent software vendor, founded in In 1996, it started to build InfoServ® – a communication technology for call and contact centers. Its core products include InfoServ® CRM, InfoServ® Call Center, InfoServ® IVR, InfoServ® Conference, InfoServ® Vote, InfoServ® Dialer, and InfoServ® e-School.
The company has decided to move to the cloud with the help of Microsoft and Azure cloud solutions. This has resulted in a new SaaS option for its customer base, a move its CEO says has opened up previously closed business opportunities.
By using .NET as a development environment and Azure as the delivery platform, DAN electronic has successfully moved to the cloud. This aligns with its ongoing goal of continuously working to improve its CRM products to include the features and functionality that businesses demand.
Additional information:
“With the next generation of InfoServ CRM, we aimed to offer software as a service completely hosted in the cloud and which integrates the most common business communication channels.”
— Stefan Jordanov, CEO, DAN electronic

2. Bulgarian software creator uses cloud to expand horizons in CRM solution delivery
Key points:
Partner profile: Privately-owned Bulgarian software company DAN electronic was established in Its team comprises experts in a range of IT, economic and business disciplines. In its early years, the firm concentrated on database programming, graphical, office and management systems, expanding to communication and global information systems. However, in 1996, it started to develop InfoServ – a communication technology for call center and contact center development. It now solely develops and markets products, based on the InfoServ technology.
Partner website:
Business goal: DAN electronic aimed to bring a Cloud-based CRM system to market which integrated the most common business communication channels, like phone, , SMS, web chat and web forms. It would also offer customers a way to automate their use with minimum external infrastructure involvement like a PBX or softphone software. The goal was to offer new and existing customers the next stage of its on-premise Contact Center and CRM solutions on one single platform.
Tactics: Choosing cloud infrastructure for CRM as a service ensured economies of scale (increased productivity with fewer people). It also reduced spending on technology infrastructure and capital costs (on hardware, software or licensing fees), while improving accessibility (access to CRM anytime, anywhere), infrastructure reliability and performance. After extensive research, DAN electronic chose Microsoft Azure as its trusted cloud partner.
Results: By moving to the Cloud, DAN electronic has gained several benefits in operations, infrastructure and provision. These include simplifying business processes, and giving businesses the freedom to choose the level of complexity they want. The interface is also intuitive and user-friendly so users don’t need to spend long hours in training. Meanwhile, rich functionality and affordable pricing means InfoServ users don’t have to commit to big up-front software or infrastructure investment. The move to Azure transformed InfoServ CRM into an extremely compelling option for SMBs.
Software and Services:
Microsoft Azure
Microsoft .NET
Microsoft SQL Server
Microsoft Visual Studio
Microsoft IIS
Supporting details:
DAN electronic Ltd is a privately-held Bulgarian independent software vendor, founded in In 1996, it started to build InfoServ® – a communication technology for call and contact centers. Its core products include InfoServ® CRM, InfoServ® Call Center, InfoServ® IVR, InfoServ® Conference, InfoServ® Vote, InfoServ® Dialer, and InfoServ® e-School.
The company has decided to move to the cloud with the help of Microsoft and Azure cloud solutions. This has resulted in a new SaaS option for its customer base, a move its CEO says has opened up previously closed business opportunities.
By using .NET as a development environment and Azure as the delivery platform, DAN electronic has successfully moved to the cloud. This aligns with its ongoing goal of continuously working to improve its CRM products to include the features and functionality that businesses demand.
Additional information:
“We moved to the cloud to free up our customers from the burden of installing and maintaining servers, allowing them to focus on their core competencies. With this barrier to closing a sale off the table, we can now offer a Contact Center and CRM solution which we can have up and running in just a few minutes.”
— Stefan Jordanov, CEO, DAN electronic