2. What Does the AALAS Foundation Do?
The AALAS Foundation, a nonprofit organization, relies on support from its donors to develop important public awareness campaigns and outreach materials that will allow it to:
Bring awareness to the general public about the compassionate professionals working in the field of laboratory animal science
Communicate the important role of animals in research
Offer free resource materials to assist laboratory animal science professionals conducting outreach activities in their local communities

3. Free Resource Materials
AALAS Foundation
Free Resource Materials
The AALAS Foundation offers a variety of posters and brochures which may be used as “giveaway” items at public outreach events. These items ship free, too!
Order free outreach materials at:

4. Free Resource Materials
AALAS Foundation
Free Resource Materials
The AALAS Foundation distributed over 40,000 pieces of public outreach materials in 2015 to assist AALAS Branches and members in their local public outreach efforts.

5. Free Resource Materials
AALAS Foundation
Free Resource Materials
The AALAS Foundation attends leading national educational conferences, such as the National Science Teachers Association and Future Farmers of America, to share our materials and messaging with teachers and students

6. Public Awareness Campaigns
AALAS Foundation
Public Awareness Campaigns
In 2013, AALAS Foundation launched its “We Care” public relations campaign along with its “Share That You Care” social media campaign.
Ads placed in USA Today – targeting five major cities
Reached 338,989 subscribers
Increased views to website by 142%

7. Public Awareness Campaigns
AALAS Foundation
Public Awareness Campaigns
The AALAS Foundation also launched its “Celebrate the Mouse” Program at the 2014 National Meeting
Encouraging LAS professionals to speak to their family and friends about how mice (and other animals) have helped discover treatment options and cures for people and animals.
Plans are in the works to develop the program as an outreach tool to bring awareness of how animals are making strides in biomedical research to survivors of catastrophic diseases

8. Public Awareness Campaigns
AALAS Foundation
Public Awareness Campaigns
continued in 2015

9. “Caring for All” Website
AALAS Foundation
Launches
“Caring for All” Website
Serves as a valuable resource showcasing the compassionate professionals working in laboratory animal science.
Growing collection of videos – highlighting various careers
Wealth of information about the importance of biomedical research and the strict guidelines in place for working with animals in research

10. AALAS Foundation Newly Re-Designed Kids4Research Website
The AALAS Foundation recently launched its redesigned Kids4Research website –

11. Race against the clock to earn virtual disease awareness ribbons while testing your knowledge and skill about caring for animals in biomedical research!
The AALAS Foundation is excited to announce the launch of our new App!!

12. 2016 Re-Targeted Digital Ad
AALAS Foundation
2016 Re-Targeted Digital Ad
Campaign launched February 1st - targeting Millennials
Re-Targeting technology delivers digital ads based on online behavior
website visits, keyword searches, and geographic location
Ex– Jane Doe conducts a Google search on the words “Animal Testing”, and/or visits PETA website, and she meets targeted geographic and demographic criteria
Our digital ad will be delivered to her and displayed on her online screen.
Digital ads contain link to

13. 2016 Re-Targeted Digital Ad
AALAS Foundation
2016 Re-Targeted Digital Ad
Sample of how ad appears on screen

14. 2016 Re-Targeted Digital Ad
AALAS Foundation
2016 Re-Targeted Digital Ad
As of April 27, 2016:
digital ads have been delivered to 1,985,648 individuals who meet the targeted criteria;
The website has received a total of 4,432 visits since the launch of the campaign.
An increase of 217% compared to this same time frame in 2015 (1,400 visits)
More digital ads will be going out during the remainder of the year.

15. Pfizer Branch AREA Program
AALAS Foundation
Pfizer Branch AREA Program
Thanks to financial support from Pfizer, the AALAS Foundation is able to offer :
$500 grants to assist eligible Branches who conduct AREA Programs at their annual meetings.
Backpacks, journals and free outreach resources for students
PowerPoint presentations and discussion points to help facilitate the program

16. “Express Your Inner Hero” National Meeting Fundraiser
2015 Contest
National Meeting Fundraiser

17. 2016 National Meeting Fundraiser
AALAS Foundation
“100 ALL STAR Race”

18. 2016 National Meeting Fundraiser
AALAS Foundation
“100 ALL STAR Race”
Paint/decorate a 6” wooden race car
$25 entry fee
Race Car cost - $ shipping
Deadline to enter September 5, 2016
More information and Register to Enter online at:
Online “voting”/donating starts October 3rd

19. 2016 National Meeting Fundraiser
AALAS Foundation
“100 ALL STAR Race”
Four category winners - Branch, Individual, Company, Institution/Organization
Entry obtaining most “votes”/donations on its behalf to benefit the AALAS Foundation will be declared category winner
“Fan Favorite” & “Best of Show” Winners
Fan Favorite – entry receiving most Facebook “likes on AF Facebook page;
Do not have to attend National Meeting to participate!

20. How Can You Help?
Volunteer at AALAS Foundation activities at National Meetings
Volunteer to serve on AALAS Foundation Board and/or Committees
Donate items to the annual Silent & Live Auctions
Make a monetary donation (memorial/honorarium) by mail and/or online (All silent auction and monetary donations received by August 31 will be acknowledged in National Meeting final program)
Like us on Facebook

21. Get Involved!!