1. Agenda Begin Advertising Unit 1 - Advertising Group Presentations - start at approx. 11: Size add correctly > 8 3/8 x 10 7/8” (8.375 inches x inches) at ppi 3 - You must use Photoshop and/or Illustrator for this project. Look at the assignments page for more info about project requirements. You must have: 1 - Headline * 2 - Image or Illustration * - use Photoshop and/or Illustrator to create a unique and successful image which projects the company’s campaign concept 3 - Body copy - giving more detail… a sentence or 2, usually at the bottom of page 4 - Logo or “signature” of company examples of body copy on next page…

2. Agenda Tips about body copy: Your body copy has two jobs - 1) interest readers so they will want to look at the product in person, and - 2) help them remember the product's name and why they liked it. Use a simple, readable and small (*9-11 pt) typeface.

3. examples of copy:

4. examples of copy: