1. 2015 Sales Meeting Michelle Sepanski
MARKETING OVERVIEW
2015 Sales Meeting
Michelle Sepanski

2. A YEAR IN REVIEW IQeye Marketing Integration
New Collateral and Sales Tools
Enhanced PR and Thought Leadership
Increased Social Media Involvement
Lead Gen Strides
New Ad Campaigns, New Product Intros
Rolled out Channel Partner Program
Successful ISC West/ASIS Tradeshows
Increased Targeted Communications
Current Website Changes and New Website

3. NEW COLLATERAL AND SALES TOOLS
2015 Product Selection Guide
Channel Partner Program Brochure
U.S. Camera Guide
Video Solution Guide
ViconNet Version 8 Brochure
Express Brochure
Video Analytics Flyer

4. PR/SOCIAL MEDIA INTERACTION
Editorial/Press Release Pickups: Avg. 10 per month
Facebook Page Likes: %
Youtube Views: 30,534 Total Views, This Year 12,876
( 49% from prior year)
LinkedIn Current 1452 Followers – %
Twitter: Now ViconIndustries

5. PERFORMANCE
Over 100 Blasts Sent

6. COMING SOON NEW Website VAX Brochure CRM integration with Marketing
Corporate Powerpoint
Case Studies
Detailed Product Guide (similar to Axis)

7. NEW WEBSITE
Primary:
Promote Vicon’s products, highlight product benefits, generate sales
Brand Vicon and communicate core principals visually and verbally
Secondary:
Simplify Vicon’s message, bring forward Vicon’s goals and mission
Create upsell opportunites for current users of Vicon products
Easily define what Vicon does for new prospects, show wide variety of products
Acquire new partners, highlight Partner benefits
Generate customer leads, easlily capture informaton and create follow up system
Provide support for products, easy-to-find product specifications
Educate and inform on industry trends, Vicon activities
Focus on standards-based open platform solutions

8. ALL NEW SOLUTIONS SECTION

9. NEW TEAM ECOSYSTEM SECTION

10. NEW TESTIMONIALS/CASE STUDIES
New case studies that exemplify interoperability and standards-based open platforms.
US: San Diego Airport
Australia/NZ: North Coast Clubs, Tirana Kivista Volcano (using IQeye cameras)
Korea: KB Bank, Shin Han Bank, Korea Stock Exchange
Singapore: CTE Tunnel, Bukit Panjang LRT.  Singapore Post
Malaysia: Petronas Towers, Petronas Refineries, Sama Sama
Indonesia: Bank of Indonesia,  Indosat

11. NEW HISTORICAL TIMELINE

12. TIMELINE : LIVE ON NOV. 20th

13. 2016 MARKETING BUDGET Advertising Lead Services IPresent
Next tradeshow: ISC West
SDM Print
SDM Advertorials
Security Magazine Print
SDI/SIF
SDI/SIF Product watch
SSI Print
SSI Online
SSI Product eNews
Security Products
Security Products eNews
Source Security

14. GOALS Increase Lead Generation
Institute Process for Sales Opportunities and Follow-up
Improve Communications
Update Social Media Presence and Engagement