1. Topic 3 Trends affecting business
Mr. Barry
Business BTEC Year 10

2. Starter activity
All business are affected by changes in the world around them.
These can provide new opportunities but they can also threaten the survival of organisations that fail to adapt
End
Mr. Barry
Business BTEC Year 10

3. Example Kodak
In 1888 Kodak made its name by producing the first cameras and rolls of film that people could easily use
In 2011 it filed for bankruptcy
The company had failed to adapt quickly enough to new developments in digital photography
Mr. Barry
Business BTEC Year 10

4. Discussion
Mr. Barry
Business BTEC Year 10

5. Social trends Involve the way we live and behave
Sixty years ago fewer people owned a car or went abroad on holiday and borrowing money was considered shameful
Today driving to the airport to catch a plane and paying by credit card is considered normal
Society has changed a lot in a short time
Mr. Barry
Business BTEC Year 10

6. Populations changes
The population of Great Britain increased by over 20 million people between 1911 and 2011
There are more elderly people because life expectancy has increased as a result of improved diet and healthcare
This presents opportunities for organisations
A more culturally diverse population has provided opportunities for ethnic speciality shops
Mr. Barry
Business BTEC Year 10

7. Household and families
Consist of a blended family where parents, step-parents, children and step children live together
Couples may opt to cohabit rather than marry
In the UK, civil partnerships between same-sex couples are now legal and accepted by society
Mr. Barry
Business BTEC Year 10

8. Education
Has improved with more young people achieving good GCSE and A-level grades and attending university
Some students now choose to study near their home to keep their living costs down
Mr. Barry
Business BTEC Year 10

9. Labour market
Changes have seen more women working and more families reliant on good quality childcare
Employment laws have given workers more protection and have allowed employees to request flexible working
Many people work from home, and some have more than one part-time job
There is more temporary work
Mr. Barry
Business BTEC Year 10

10. Increasing travel for work
Many people endure long commutes to their workplace, often to avoid the high cost of housing in city centres
In some families, one person may work away during the week, or work abroad on a short term contract, while their partner and children remain at home
Some people may emigrate to improve their career prospects
Mr. Barry
Business BTEC Year 10

11. Activity
Today most people are far more aware of health and fitness In groups, brainstorm the business opportunities that have occurred as a result
Choose one other social or lifestyle trend and make a similar list. Compare your ideas as a class
End
Mr. Barry
Business BTEC Year 10

12. Technology trends How many of you own a mobile phone?
How many of you know a family member that owns a mobile phone?
Mr. Barry
Business BTEC Year 10

13. Technology trends
Not only affects what people buy and how they work and spend their leisure time, but also means that some products rapidly become obsolete
What is the meaning of the word “obsolete”? 40 41 39 43 44 38 42 36 32 31 33 34 45 35 37 46 56 55 57 58 60 59 54 53 48 47 49 50 52 51 30 28 8 7 9 10 12 11 6 5 1
End 2 3 4 29 13 23 22 24 25 27 26 14 21 16 15 20 17 18 19
Mr. Barry
Business BTEC Year 10

14. Can you give examples of how technology trends have made products obsolete?
Floppy disk to CD-ROM
Videotapes to DVD’S
Sometimes technology has caused a product to change more than once! Has this happened to a DVD?
Mr. Barry
Business BTEC Year 10

15. Digital Natives
Mr. Barry
Business BTEC Year 10

16. End Technology in society Today most people have a computer
For personal use, laptops, smartphones and tablets outrank PC’s and provide almost continuous access to the internet
What are some of the ways people use technology to complete day-to-day tasks?
End
Mr. Barry
Business BTEC Year 10

17. Group work activity Form into groups of 4 Chair Timekeeper
Recorder/notetaker
Narrator
Mr. Barry
Business BTEC Year 10

18. Case Study
Ensure you answer all of the questions and everyone is participating performing their assigned role
10 minutes
End
Mr. Barry
Business BTEC Year 10

19. Environmental trends
Most people are aware of the negative effects of some consumer and commercial actions on the environment
They know that the planet’s resources will not last for ever, that sustainability is important and that pollution of any type is a bad thing.
Mr. Barry
Business BTEC Year 10

20. Renewable energy Recycling Environmental trends Mr. Barry
Business BTEC Year 10

21. Think, Pair, Share
Why do you think it is important for business’ to respect the environment?
Think for a minute and write them individually
Share with the person beside you for two minutes
Together, share with the rest of class
Mr. Barry
Business BTEC Year 10

22. Individually
1 minute
End
Mr. Barry
Business BTEC Year 10

23. In pairs
2 minutes
End
Mr. Barry
Business BTEC Year 10

24. Rest of class
Mr. Barry
Business BTEC Year 10

25. Ethical trends Ethics relates to principles and standards of behaviour
Consumers now expect businesses to behave ethically and to give something back to the community
What does this actually mean?
2 minutes
Mr. Barry
Business BTEC Year 10

26. Carbon footprint
Calculated by the amount of emissions produced by activity
The aim is to become ‘carbon neutral’ by using less energy and compensating for unavoidable use, such as by tree planting or investing in schemes to provide renewable energy in developing countries
Mr. Barry
Business BTEC Year 10

27. Responsible sourcing Full understanding of sources (suppliers)
Although timber has had the most publicity, because of the global effects of destroying the rainforests, ethical companies also look at many other aspects relating to their suppliers. These include a ban on child labour, and insisting on fair pay rates, reasonable working hours and good working conditions
Mr. Barry
Business BTEC Year 10

28. Animal welfare
in the UK is now covered by the Animal Welfare Act which governs the way animals must be treated by breeders, those who keep working animals and pet owners.
Mr. Barry
Business BTEC Year 10

29. Business and the community
Responsible businesses do not wait for the law to tell them what to do
They identify their own values and write an ethical code which states the actions they will and will not take
Many businesses also have charitable trusts or foundations which enable them to contribute to the welfare of their suppliers, the local community or other needy causes
Mr. Barry
Business BTEC Year 10

30. Research Task
Please research using internet sources some possible opportunities and threats
Please write your findings into your books
10 minutes
End
Mr. Barry
Business BTEC Year 10

31. Discussion
Mr. Barry
Business BTEC Year 10