1. Kim M. Solberg Health Communications Specialist MetaStar, Inc.
“Shot and a Slot”
Kim M. Solberg
Health Communications Specialist
MetaStar, Inc.

2. MetaStar, Inc. Wisconsin QIO - Quality Improvement Organization
(Previously known as a PRO)
Contract with the Federal Government
Non-profit
Medicare Population
Communications directly to beneficiaries
Form partnerships for collaboration on prevention projects

3. Shot and a Slot - Project
Casino Sponsored Flu and Pneumonia Immunization Program for the Medicare Population

4. Casino Background For profit Create media campaigns
Effort to be community oriented
Low cost project for them
Incentives keep the clients because they can stay and play
Create opportunity to immunize tribal staff / community

5. Target Population Healthy & Active Don’t think they are at risk
If they got their shot, they might receive an incentive to play
Go to them at the places they frequent

6. Participants MetaStar Indian Gaming Casinos (11 of 17)
VNA and VNS (3 Mass Immunizers)
Public Health Departments
Tribal Health Centers
Media - Radio, Newspaper, and TV

7. What Happened? Scheduled 14 clinics Gave 842 Flu shots
3 in October
9 in November
4 in December
Gave 842 Flu shots
Gave 189 Pneumo shots (22%)

8. Factors that Affected this Project
Vaccine delays
Sharing or redistribution was ineffective
More promotion
Weather
Competing for news time (9/11)
Started late

9. Factors Continued: Communicating with casinos can be difficult
Location of the clinic inside the casino
Days and times scheduled for the senior population
Education of the clinic representatives

10. Good News Lake of the Torches Casino 1.4 Million Dollar Winner
Example of many positive factors working together for a great outcome
110 flu shots
13 pneumo shots (12%)

11. Media Response Press Conference - Poor Press Releases - Good
Newspaper - Good
Radio - Great
TV - Poor
General Overview
5 W’s
Big winner
No clipping service
Contacted by 2 reporters
Contacted by 8 stations for “live” segments, recorded interviews, and more information for calendars and announcements
Contacted by one TV station for more information

12. Mass Faxing Capabilities
Software - WinFax PRO
Maker - Symantec
Database of Media
Sorted by county
Can run during the evening and generates a report in the morning

13. Future Opportunities Many States have gaming casinos
MetaStar’s Plans - Michigan, Minnesota and Iowa

14. Take Home Messages Start early (March) with a plan
Easy to sell a catchy name - “Shot and a Slot” and now “One Shot Deal”
Use press releases - they are easy and low cost
Develop relationships with the media and partners

15. If You Would Like More Information:
Contact - Kim Solberg