1. The Secret Sauce for Accelerating Indirect Sales
© 2015 Impartner. All rights reserved.

2. The Secret Sauce for Accelerating Indirect Sales
The Secret Sauce? PRM:
What is it
Who is it for
Do you need it (you do)
What are the pitfalls
How to buy it
How to get started
Based on eBook by Denis Pombriant, Beagle Research
© 2015 Impartner. All rights reserved.

3. What is PRM?
Manages processes that are the lifeblood of the indirect channel
Automates processes that were once manual, time consuming, error prone, and spreadsheet based
© 2015 Impartner. All rights reserved.

4. Why you need PRM A vendor uses a PRM system to: Distribute sales leads
Enable partners to market their unique value-added solutions
Manage sales and discounts to the partners
Train and certify partner staff
Distribute complete and accurate content
Assign and regulate lead flow in territories
PRM automates all this – so partners don’t need to spend valuable time and limited resources seeking assistance for most issues.
PRM automates all this – so partners don’t need to spend valuable time and limited resources seeking assistance for most issues.
© 2015 Impartner. All rights reserved.

5. How Partners use PRM systems
Protect margin through deal registration
Manage marketing programs and access to materials and marketing funds
Reference information about vendor relationship in one safe, secure place
Gain training on vendor products and services for the partner’s teams
But buyer beware—some PRM vendors specialize in one or two, but
not all of these areas so it is wise for any company considering a PRM
solution to catalog its needs before looking at the marketplace.
But buyer beware—some PRM vendors specialize in one or two, but not all of these areas. Catalog your needs before looking at the marketplace.
But buyer beware—some PRM vendors specialize in one or two, but
not all of these areas so it is wise for any company considering a PRM
solution to catalog its needs before looking at the marketplace.
© 2015 Impartner. All rights reserved.
The Secret Sauce for Accelerating Indirect Sales

6. What are the benefits of PRM? It’s a win/win/win!
Any business that sells through an indirect channel can benefit from PRM:
For partners:
Partner experience that makes it easy to do business with the vendor, makes
them a vendor of choice
For vendors:
Operational efficiency by automating tasks
The ability to scale and manage thousands of partners without more staff
A simple way to deliver and manage leads
Optics into partner performance
Brand protection by providing partners with pre-built, simple to customize materials
For end-users:
A better experience for end-user customers, who receive better buying decision information and counsel from well-trained partners
© 2015 Impartner. All rights reserved.

7. Common Pitfalls to Avoid When Evaluating Your PRM
Spreadsheets: AKA, the growth inhibitor
Homegrown solutions: A Trojan horse of IT trouble
Partial solutions: Not really good at anything
© 2015 Impartner. All rights reserved.
The Secret Sauce for Accelerating Indirect Sales

8. The Role of a PRM System Optimizing partner performance
PRM isn’t pixie dust; it won’t improve your business by itself
If objective is to increase revenue and reduce administration costs in the indirect channel, benefits including the following:
Optimizing partner performance
Automating partner administration
© 2015 Impartner. All rights reserved.
The Secret Sauce for Accelerating Indirect Sales

9. So, what are the PRM components? Let’s dive in...
A PRM system should:
Provide coverage for all the major parts of any channel operation
Be easily configurable to make changes that your business needs to operate its channel effectively
The major parts of the channel lifecycle offer a good starting point for understanding what’s needed in your business. Those lifecycle elements should include:
Recruiting/Onboarding
Training/Certification
Marketing
Selling (deal registration, lead sharing, sales accounting)
Performance management/reporting
© 2015 Impartner. All rights reserved.
The Secret Sauce for Accelerating Indirect Sales

10. The PRM Components Training/Certification Marketing Sales
A well thought out training portal is essential to managing costs and inspiring peak performance.
Marketing
Partners are often small organizations that keep their marketing teams lean to focus on solution delivery. Pre-planned marketing programs let partners implement even with a skeleton staff.
Sales
In addition to accessing sales training content, partners also need access to business processes, like territory management, and the applications like deal registration, lead distribution, and sales accounting.
Performance Management
A vendor wants to know automatically what’s going to close and a partner wants to know how much money the transaction will bring in.
© 2015 Impartner. All rights reserved.
The Secret Sauce for Accelerating Indirect Sales

11. Getting Started
Investing in a PRM system follows the time-honored processes associated with investing in other software like CRM or ERP
Evaluating needs and concise shopping list are critical
Needs Analysis
Moving to an indirect business model or upgrading from
spreadsheet-based approach to business can be very
exciting—but needs to be practical.
Start by conducting a thorough needs analysis for your
business. There is no substitute and just implementing a
system that someone else uses could backfire.
© 2015 Impartner. All rights reserved.
The Secret Sauce for Accelerating Indirect Sales

12. Ask about your basic business and assumptions behind it...
Are you building the next great Fortune 1000 company with thousands of partners or are you trying to serve specialty niches, which, while they may be lucrative, require more personalized approaches and training?
What needs to be done first? This drives decisions about functionality. It will also tell you how large your channel can scale and you’ll want to take all this into account when selecting a PRM vendor.
What other IT systems are in place that a new PRM system will need to share data with? This is especially true for some aspects of CRM, ERP, order processing, and possibly supply chain.
© 2015 Impartner. All rights reserved.
The Secret Sauce for Accelerating Indirect Sales

13. Implementation So your constituents have given their input and
you’ve picked a PRM solution.
Develop a broad agreement on the rollout to provide adequate training.
From there:
Decide how long the new and the old systems will run in parallel to ensure a smooth transition.
Create a community to give partners a forum for discussing issues they may have in common.
© 2015 Impartner. All rights reserved.
The Secret Sauce for Accelerating Indirect Sales

14. Sum Total: 7 Keys to a Successful PRM Transformation
Put yourself in the your partners’
shoes as you develop your portal.
Graduate from spreadsheets.
Expect more than a partial solution that’s cobbled out of your CRM.
Resist building your own.
Make sure the PRM systems you consider offer all the technical solutions to address your needs—but have a roll out plan and solve one issue at a time.
Make sure you understand what other IT systems your PRM needs to integrate with.
Develop a comprehensive onboarding plan with your company. 1 5 2 6 3 7 4
© 2015 Impartner. All rights reserved.
The Secret Sauce for Accelerating Indirect Sales

15. The Real Secret to PRM
Fortunately, Impartner already holds the secret to PRM:
Backed by nearly two decades of experience helping companies accelerate indirect sales
Award-winning 3-step VelocityTM process can have you up and running with a world-class Partner Portal in as few as 30 days
Trusted by world leaders like Xerox, Fortinet, Rackspace and National Instruments
Plus, Impartner Offers:
A robust portfolio of add on modules including marketing and co-branded materials, marketing development fund distribution, training and certification and more
Seamless integration with leading CRMS like Salesforce, Microsoft and Oracle
The only PRM reviewed on the Salesforce AppExchange
Mobile-friendly responsive design
The PRM industry’s only custom Google-Class Secure Search
Take 30 days and accelerate your indirect sales with Impartner.
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