1. Microsoft Envision
5/28/2018 6:36 PM
thr2206
Digital Transformation of Cookies business using Microsoft Technologies
Thiru Venkatachalam
Microsoft Practice Leader, IBM Canada
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2. Weston Foods
ABC Bakers, a division of Interbake Foods, is one of the two licensed bakers by Girl Scouts of the USA to provide Girl Scout Cookies for the annual Girl Scout Cookie Program. 
As the original licensed Girl Scout Cookie baker, ABC Bakers is proud to provide customer-focused responsive service, innovative products, and more effective training and digital tools to support our Girl Scout Councils.
ABC Bakers has been baking Girl Scout Cookies for over 80 years!

3. Weston Foods (Mega Drop)
Microsoft Envision
5/28/2018 6:36 PM
Weston Foods (Mega Drop)
This past cookie season we produced over 75 million packages of Girl Scout Cookies
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. Business Problem
How to differentiate when the product is the same as the competitor?

5. Business Solution Differentiate using digital experience
Microsoft Envision
5/28/2018 6:36 PM
Business Solution
Differentiate using digital experience
Enable girls with sales
Enable councils and volunteers to conduct normal operations
Dashboard on performance
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6. IBM Digital Transformation Approach
Establish success factors and risks
Success Factors
Girls are focused on sales and other key activities
Vendor is able to plan operations in advance and make product available on time
Operational cost optimization
Risks
Social visibility
Business process conceptual changes & change management
Fixed Schedule
Large scale infrastructure changes

7. IBM Digital Transformation Approach
IBM Design Thinking Framework
Step 1: Preparation & Stakeholder Mapping
Prepare and plan for workshop by conducting Stakeholder Mapping and workshop planning session with project sponsors. This will ensure we are aligned on workshop participants needed to drive value and alignment towards future direction. We will also confirm the key user profiles to focus on in the IBM Design Thinking workshop. We will then work together to schedule the IBM Design Thinking workshop.
Step 2: IBM Design Thinking Workshop
Prepare workshop materials
Conduct IBM Design Thinking workshop
Analyze findings
Deliverable: Post-workshop summary includes transcription of empathy maps, big ideas and to-be scenarios. Summarize next steps.
Step 3: Integrate IBM Design Thinking methods into your strategy and design projects

8. IBM Digital Transformation Approach
Microsoft Envision
5/28/2018 6:36 PM
IBM Digital Transformation Approach
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9. Digital Assets – New Experience
ABCBakers.com
Content Management
SmartCookies.com
Order and Operations management system
SmartCookies Mobile
iOS and Android mobile application for girl sales
Smart Cookies Cupboard
iOS and Android native app for inventory management
SmartCookiesDirectShip
Online store

10. New Experience Microsoft Envision 5/28/2018 6:36 PM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. Transformation Journey Continues…
Microsoft Envision
5/28/2018 6:36 PM
Transformation Journey Continues…
Predictive Analytics
Recognition Experience
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.