1. KPIs or Measures of Success
Social Media: 2013 Goals and Objectives
Mission: Promote Equinix messages and stories to internal and external audiences around the world
Goals and Objectives
KPIs or Measures of Success
Status
OBJECTIVE: Elevate awareness and boost perception of Equinix.
SOCIAL MEDIA GOALS:
Grow online presence for Equinix
Increase number of Interconnections total views by 200%
Maintain #1 share of voice vs. competitors
Increase fans on Facebook by 200%
Increase followers on Twitter by 100%
Improve engagement with key online audiences
Increase Twitter retweets by 100%
Increase Facebook shares/likes by 100%
Increase trackbacks to Interconnections by 100%   
Beginning of 2013: 2,235/month GOAL: 7,500/month
- Beginning of 2013: # GOAL: #1
Beginning of 2013: 1,482/total GOAL: 5,000/total
- Beginning of 2013: 3,943/total GOAL: 8,000/total
- Beginning of 2013: 20/week GOAL: 40/week
Beginning of 2013: 56/week GOAL: 110/week
Beginning of 2013: 791/month GOAL: 1500/week