1. GovDelivery® Email & Digital Subscription Management:
Sara VonBargen, Sr. Implementation Manager
December 8, 2009

2. Agenda What is GovDelivery State of Indiana’s use of GovDelivery
GovDelivery New Product Features
Questions & Answers 2

3. What is it?
Digital Subscription Management is an automated system that uses , wireless alerts and RSS to notify residents about specific information when new content is posted to an agency’s website.

4. Internet and E-mail Usage Statistics
is the most common use of the Internet*
Residents are 5 times more likely to use on a given day than to visit even one government website*
Residents want choices to specific updates, not SPAM
*Source: PEW Internet and American Life Project
**U.S. Census Bureau website

5. GovDelivery World leader in public sector email communication
GovDelivery & Digital Subscription Management Focus on communication with residents
Personalization: Offer residents many choices about what they get and when they get it
Automation: Automate the communication process so its easy to get messages out
Delivery: Make sure s get to the inbox not Spam filter 5

6. Service Objectives
Communicate agency information more effectively with residents by offering specific updates
Reduce paper document distribution costs
Reduce printing, postage and administrative costs on bulk mailings

7. Current Signup Process1 2
Enter address
Find Content of Interest and Subscribe 7

8. Current Signup Process3 4
Choose Subscription Options
Choose Preferences 8

9. Current Signup Process5
Answer Questions 6
Thank you for Subscribing! 9

10. Users Manage Their Own E-mail Updates

11. GovDelivery eNewsletter
GovDelivery’s eNewsletter feature is ideal for government agencies looking for a cost‐effective and easy way to reach residents.
Saves budget on printing, paper and postage.
GovDelivery reduces traditional newsletter publication and sending costs with an ROI of 200% or more possible in the first year.
Supports overwhelming government initiative to be more “Green” and eliminate paper, when possible.
Agencies can paste in HTML code or, for those lacking design expertise, rely on GovDelivery’s e-Newsletter editor to create professional newsletters.
eNewsletter Case Study
St Paul, MN
Subject: Mayor Coleman's Update Newsletter
1087 Recipients
98% Delivery
Sent August 18, 2008 11

12. HTML Newsletters: Custom Styles
With custom styles, newsletters can match the branding of any agency’s Web site! GovDelivery’s eNewsletter feature includes:
Library of templates
Auto-Generation of table of contents
Image storage capabilities on GovDelivery’s servers
All standard GovDelivery bulletin features including scheduled sending, open/clicks tracking, attachments, Certified , and more
Ability to create, edit, and apply custom styles to newsletters
Styles are reusable across all templates. Change the font families, font colors, and background colors of newsletter sections. 12

13. Results to Date People signed up: 365,000+
Current topics: MyDNR, Licensing Bureau, Wild Bulletin
s sent to date: 5.5 million+
739+ Publicly Available Subscription Options
45+ Agencies Actively Sending through GovDelivery 13

14. Current Priorities for Improving Digital Communication
Offer key topics from each agency
What does the public care about – Web Trends
What do you want to communicate
Need help:
Have 1-2 people in your agency trained as GovDelivery administrators
Training takes 1 hour
GovDelivery can address your specific questions/concerns during training
Start sending messages to the public 14

15. New GovDelivery Capabilities
Social Media Integration
Deletions Report
Message Analytics
Share this
Information Sharing Widget
On Demand SMS 2–Way Text

16. Social Media Integration
Flickr, YouTube, Twitter and Facebook Subscription Items
Promote your Social Media Sites with GovDelivery
Share this

17. Subscriber Profile Deletions Report
See subscribers that have been deleted

18. Deliverability data for all bulletins
Message Analytics
Deliverability data for all bulletins
Government-Wide Results:
Over 50% of subscribers to federal government content open or click on an at least once every 45 days

19. Deliverability data for individual recipients
Message Analytics
Deliverability data for individual recipients
GovDelivery stores data on every click through and open; reports can be exported or viewed online

20. Content Sharing Email Content Sharing to Social Media
Subscriber Receives from FDA
Subscriber Comments on Story
Subscriber Finds Information of Interest, Clicks “Share This” and Selects “Facebook”
Content Posted to Social Media

21. GovDelivery Widget Capability
Step 2: GovDelivery Data Feed Automatically Updates Widget
Step 1: FDA Sends
Note: This widget can be shared anywhere on the Internet and can be easily redesigned or adjusted.

22. GovDelivery Widget Capability
Step 3: Stakeholder Views Content Online
Integrated subscription capability to build subscriber base
Integrated sharing capability promotes reposting to social media

23. On-Demand SMS (2-Way Text)
Allows individuals to request real-time information, delivered to mobile device:
Mobile users access real-time information that often impacts their daily lives and schedules. Data such as train schedules, road closings, or flu vaccination clinic locations is available on agency website, individuals query agency for information through a text message ‘code’, information is automatically sent back to the mobile device. Information is “pulled” or requested by individuals.
Instant delivery of real-time information. Uses native SMS.
Stand-alone text messaging solution.
Improves Service to the Public. Improve customer service by giving individuals access to information that is important to them, often information that impacts their daily life and schedules.
Integrates easily with web or XML feeds.
Pricing:
Two-way transactional messaging fee applies. Per message transaction fees range from $0.05-$0.09 depending on volume usage.

24. GovDelivery Overview Government to citizen communication
98% Deliverability to inboxes
GovDelivery Subscriber Import
GovDelivery Message Analytics
Copy and paste HTML or use the GovDelivery Newsletter Editor
File Resources
Unique From Name / Address
Scheduled Sending
Test Messages and Preview
Filter based on Questions
Share this – Discuss this Blog

25. Getting Started

26. Questions?