1. Kick Off Email Theme: Explanation of the campaign
From: Executive Sponsor, Company Campaign Manager, or Floor Captain
To: All employees
Subject: We’re Stepping Up and Powering Down!
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Hello everyone!
I am excited to announce [Business Name]’s commitment to reducing energy waste by participating in the Step Up and Power Down movement. Step Up and Power Down is a new initiative between PG&E and the City of San José where local businesses do our part to reduce energy waste by taking simple actions.
Our workspace devices account for up to 20 percent of an office’s electrical use.*
Step Up and Power Down helps local businesses take simple actions to reduce energy waste. Our workspace devices account for up to 20 percent of an office’s electrical use.*
To do our part in this citywide movement, we’re launching our very own “Energy Vampire Slayer” campaign. This campaign will strengthen and reinforce our habit of taking the simple action of unplugging devices to save energy. Energy Vampire Slayer empowers each of you to slay energy vampires by unplugging devices whenever we’re not using them and especially at the end of the day.
[Insert any specific company energy or sustainability goals, as desired.]
We know our colleagues and employees all want to reduce energy waste, so please join me in leading the way. Sign up to participate at [insert link to sign up form].
To learn more about Step Up and Power Down, visit [CityName].StepUpAndPowerDown.com.
[Name]
[Company Executive Sponsor, Campaign Manager, or Floor Captain]
Step Up and Power Down Initiative
*California Commercial End-Use Survey

2. Reminder Email Theme: Description of campaign, encourage participation
From: Company Campaign Manager
To: All employees
Subject: We Are Slaying Energy Vampires!
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Hello everyone!
As you heard from [Executive Leader], we’re launching our “Energy Vampire Slayer” campaign next week to do our part to reduce energy waste! Our goal is for [# or %] people to take the Energy Vampire Slayer Oath. This is a great opportunity for us to showcase our commitment to sustainability and it’s as easy as unplugging workstation devices whenever we’re not using them, especially at the end of the day.
All you have to do is:
Sign up to participate here [insert link to sign up form] by taking the Energy Vampire Slayer Oath by [date]
Identify energy vampires at your workstation by applying markers to devices (you will receive markers when you sign up)
Unplug energy vampires whenever we’re not using them and especially at the end of the day
That’s it–it’s really that easy for each of us to do our part! Please join me in leading the way by taking the Energy Vampire Slayer Oath to ensure a brighter future for us and for San José.
[Name]
Company Campaign Manager
Step Up and Power Down Initiative

3. Weekly Encouragement Email (Mondays)
Theme: Report results recap from week before (except week 1 of campaign) and reminder to continue to unplug energy vampires at workstations
From: Company Campaign Manager or Floor Captain
To: Energy Champions
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Hello Energy Vampire Slayer!
Great work last week! All of you reported turning [# or %] energy vampires to dust last week. We’re off to a great start, but our work isn’t done yet. Let’s reach our goal by slaying even more energy vampires this week! I’ll be sending a reminder on Friday to submit your quick survey to track our progress.
Our team of Vampire Slayers is on the hunt for energy sucking vampires–don’t get caught with your devices left on or plugged in, or you’ll be in for a spooky reminder. And once the Vampire Slayer is on to you, there’s no telling what will happen!
Let’s make it even more fun:
Photos of slayed energy vampires
Photos of participants slaying energy vampires (#EnergyVampire)
Trivia question around electricity use stats (with the answer in Friday’s )
Thanks for your participation and for doing your part to reduce our energy waste!
[Name]
Company Campaign Manager
Step Up and Power Down Initiative

4. Weekly Reminder Email (Fridays)
Theme: Remind participants to self report using the Google form (or otherwise specified document) (except the last Friday of the campaign)
From: Company Campaign Manager or Floor Captain
To: Energy Champions
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Hello Slayers,
[Option 1] Great job this week–we’re seeing even more energy vampires unplugged and appreciate all of you helping to make this part of our culture here at [Business Name]. However, our work is not done yet–let’s keep up the momentum and help remind others to slay their workstation vampires whenever we’re not using them and especially at the end of the day!
[Option 2] We’re halfway there–great job unplugging the energy vampires at your workstations and our energy waste together. However, our work is not done yet–let’s keep up the momentum and remind others to slay our workstation vampires whenever we’re not using them and especially at the end of the day!
Help us understand our impact! Please fill out this quick 30-second survey [insert link to Google form or otherwise specified document] and keep turning those energy vampires to dust.
[Name]
Company Campaign Manager
Step Up and Power Down Initiative

5. Wrap-Up
Theme: Share results and thank everyone for their efforts
From: Company Campaign Manager or Executive Sponsor
To: All employees
Subject: Energy Vampire Slayer: We did it!
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Hello everyone,
I am thrilled to announce the great results from our Energy Vampire Slayer campaign! Based on the efforts of our participants, we’ve adopted new energy efficient habits that resulted in a total of [# or %] energy vampires slayed over the last four weeks.
Thank you for all of your hard work turning your energy vampires to dust! We made great progress from where we started and are excited to continue our new habits as part of our new, more energy efficient culture–because all of our small changes add up to make a big difference for [City Name].
We’re looking forward to our next opportunity to Step Up and Power Down. We will share more information about our next campaign soon. In the meantime, let’s keep doing our part to eliminate our energy waste!
[Name]
Company Campaign Manager
Step Up and Power Down