1. Business objectives

2. Where do you want to be in 5 years time?
ie what is your own long term AIM?
What are your OBJECTIVES?
How will you achieve your aim?

3. Business objectives
A target the business wants to achieve over a certain period of time.
This can give a sense of direction.
To be effective they should be SMART...

4. EXPANSION
SURVIVAL
PROFITABILITY
Business
objectives
GAIN
MARKET SHARE
PROVIDE GOOD
SERVICE

5. What objectives might the following businesses have?

6. Why set objectives? Provide direction Unify Staff
Measure & improve efficiency
Motivate staff
 What might happen if objectives aren’t set by a business?

7. HOMEWORK
Research a large business of your choice ... Find their “social” or “ethical” objective! To be shared next lesson 