1. Making the most of social media: ten top tips

2. Sue Fidler sue@suefidler.com 07889 350285 www.suefidler.com
twitter.com/SueFidler
twitter.com/Charity

3. 1) think about your audience - where are they?

4. % of total minutes spent on email and facebook by age

7. 2) be there - and get found

10. THINK – about the username THINK – about the URL RESEARCH – what other people have taken STAND OUT – be clear you are the official brand CONTACT – other groups and ask them to join you

11. Sue Fidler

12. 3) Be appropriate

17. 4) repurpose and repeat content

20. 5) learn the etiquette… and earn their trust

23. 2. Choose your best picture.
1. Tell people who you are.
2. Choose your best picture.
3. Don’t setup a profile on every network -concentrate on a few.
4. Own your subject.
5. Don’t be fake.
6. Be Available.
7. Be Transparent.
8. Write for the web.

24. 6) use your website a base.. to sign up, donate etc

27. 7) use social media as a tool to spread the word

29. 8) Be friendly

31. Write as a person Talk to people as friends Less formal than “corporate style” Build a relationship Personalise where possible

32. 9) Keep it fresh

39. 10) always respond – to messages, tweets, comments, mentions

40. Monitor what people are talking about and use the group as a forum to express your organization’s stance on certain issues. They will usually respect and appreciate your authority.
Respond to everyone, no matter what the question or issue. People love having an actual person to connect to from an organization, and two-way communication is what makes social networks so successful.
Scour Networks for people that are interested in your cause or issue, and then personally message them. The viral aspect of getting one person involved who has hundreds of friends can be a huge payoff.

44. Sue Fidler sue@suefidler.com 07889 350285 www.suefidler.com
twitter.com/SueFidler
twitter.com/Charity