1. 5 Big Technology Trends Impacting You and Your Organization
Tom Lehman
Lehman Associates, LLC
Lehman Reports

2. Lehman Associates, LLC Associations and Supplier Companies
Strategy consulting for technology and marketing
Customer Satisfaction, Market & Member Research
The Lehman Reports™ industry research series
Founded 1992, Alexandria, VA

3. AMS Use and Satisfaction 2006-2016
AMS International: CA, AU, UK 2010,13,16
Association Technology Study
Donor Management Systems,
In collaboration with NTEN

6. Enterprise software used to be about making existing work more efficient. Now, the opportunity for software is to transform the work itself.
Aaron Levie, CEO , Box cloud computing

7. 1. Technology as Strategy
Improvement
Transformation
Linear
Exponential
ROI Potential
Technology as Strategy
Investment
Cost Center
Technology as Tools
Technology Introduction

8. Improvement
Transformation

9. Changing Technology Proposition
Improvement & Refinement
Transformation
Value
Adoption
Time
Today

10. Technology as Strategy Models
12/7/2012
Technology as Strategy Models
Tech as Substitution Tech as Enabler Tech as Disruptor Tech Bi-products
Sub: webinars, videoconferencing
Enable: micro-strategies
Disrupt: crowdfunding, apps, sharing economy
Bi-product: google search flu, collective fitness bands, traffic congestion

11. 2. The Control and Management of Technology is Changing

12. Technology Complexity Third-party Services Adoption - Associations
Lehman Reports Technology Study, 2015

13. Ownership of Technology
Departments and functions increasingly are the decision makers
Required expertise also at department level and is often a limiting factor
Technology leadership required to manage the bigger picture
Some predictions are that the CMO will
spend more on technology than the CIO

14. Leadership Challenge Lehman Reports DMS Study, 2015-6
Lehman Reports AMS Study, 2016
Percentage with position

15. 3. Users Will Access Content Differently In the Future
By 2020, 30% of web browsing sessions with be done without a screen and 100 million consumers will shop in augmented reality.
Gartner 2017 Technology Predictions
Experience becomes as important, if not more important, than individual content and services.
Lehman Reports

16. Voice Interface For home and work applications

17. VR

18. Augmented Reality

19. Augmented Reality Professional development and training
Just-in-time professional support
Exhibit hall and conferences
Board and committee applications

20. Intelligence is the new Rock and Roll Audi Advertising Campaign
Data is a Rock Star
Veritas
4. Intelligence and Big Data

21. “Over time, the computer itself, whatever its form factor, will be an intelligent assistant helping you through your day. We will move from a mobile-first to an AI-first world.”
Sundar Pichai, CEO, Google
“If you don’t have an AI strategy, you are gonna die. … The promise of personalization … has been a let down.
Devin Wenig, CEO eBay
Intelligence substitutes for inventory by anticipating demand, enables proactivity to offer relevant content and services, and builds deeper engagement.
Lehman Reports, Tom Lehman

22. Marketing Automation 20% - use today 35% - by the end of 2017
50-60% - within 2 years
Limiting factors …
25% - expertise to use effectively
50% - understanding of potential benefits
Lehman Reports Association Technology Study, 2015, 2016 (preliminary)

23. A Greater Focus on Prediction
Basic Historical Reporting
Advanced Reporting
Multi-variable
Predictive Analytics
Looking Back
Looking Forward

24. A Greater Focus on Prediction
70%
Marketers who plan to use predictive technologies
49%
Marketers citing predictive analytics and modeling as key to gaining value from data
Basic Historical Reporting
Advanced Reporting
Multi-variable
Predictive Analytics
Data-driven Roundup
eMarketer, March 2017
Looking Back
Looking Forward

26. Ten years from now, when we look back at how this era of big data evolved …
We will be stunned at how uninformed we used to be when we made decisions
Billy Bosworth, CEO , DataStax

27. Internet of Things And Analytics
25-50 Billion devices by 2020
High-volume, continuous streams, global nervous system
Business, personal, public sources
Advanced analytics and predictive analysis – greater insight
Drive personalization
Enhance policy, advocacy, cause
Requires expertise
Text from
your doctor
go to the ER
NOW!

28. Association / Nonprofit Data

29. Activity and Program Data
Data in Context
Member Data
External Data
Activity and Program Data
The most effective models are in the overlaps

30. 360 View Member / Donor Record
AMS / DMS remains the hub for most nonprofits
Website activity
Events registration
Community actions
response
Advocacy participation
Data overlays
Demographics
Member /
Donor
Record

31. Integration Challenge Associations
Lehman Reports AMS Study, 2016
Lehman Reports Association Technology Study, 2015

32. 5. Evolving Role for Mobile
Personal technology device Shift from resource to assistant Change in App use Mobile as an interim technology

33. Situational Segmentation
To provide meaningful user experiences, we must go beyond user characteristics, interests, and preferences and incorporate context – what the person is doing and the context in which they are seeking information or services.
Lehman Reports Technology Forecasts

34. IoT Ecosystem

35. A Major IoT User Interface Makes B2C and B2B IoT possible
Mobile as IoT Remote
A Major IoT User Interface Makes B2C and B2B IoT possible

36. IoT Remote / Interface

37. eCommerce / Services Remote

38. Changing Role of IT More about Less about
Being a strategic resource to help leverage technology
Management of the tech environment and providers
Big data, analytics, application integration
Technology education of possibilities, opportunities
Content management strategies
A focus on outcomes, contributions
Less about
Operating technology
Purely reactive support function, application training
Focus on input and activities
Some estimates are that every dollar invested in innovation will require an additional $5-7 investment in technology

39. The Big Picture Technology as Transformation / Strategy
Ownership and Role within your organization
How user access your data and services
Intelligence and Predictive Analytics
Overlay of big data on your data
Changing models for mobile
Role of IT

40. Questions and Discussion
Tom Lehman
President
Lehman Associates, LLC / Lehman Reports
Alexandria, VA
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