1. Marketing & Advertising
The Brochure Project

2. Technology Standard Abilities for a Technological World:
Standard 11 - Students will develop abilities to apply the Design Process.

3. The Design Process

4. Unit Objectives To learn what marketing /advertising is.
To understand what goes into creating advertising campaign. (Brochure)
To learn the life skills of communication and persuasion. (Present Brochure)

5. Define Marketing - Advertising -
Marketing is the process of planning, pricing, promoting, selling and distributing ideas, goods , services.
The action of calling something to the attention of the public especially by paid announcements.
Advertising -

6. What are going to learn ? Marketing Advertising vocabulary
Do Research on a product of your choice
Design a Advertising Brochure
Present your Brochure, to persuade the audience that your product is the best.