1. HOW A FEW SIMPLE WORDS
CAN BOOST THEM PROFITS

2. and I write copy.

3. WHAT IS COPY? 1. The words that sell your products
2. Deeper messaging that brings customer loyalty
3. Not nearly as hard as it seems (very important)

4. YOUR ECOM STORE
MIGHT BE MISSING OUT.

5. YOU JUST NEED A FEW WORDS IN KEY PLACES.
BUT IT'S EASY TO FIX!
YOU JUST NEED A FEW WORDS IN KEY PLACES.

6. EACH TIER OF YOUR ECOM STORE
THE COPY POWER UP
EACH TIER OF YOUR ECOM STORE

7. WE'LL POWER UP THE WORDS:
we pull people in with (Facebook ads)
we court and sell them with (store pages)
of that long term relationship (via follow up sequence(s))

8. FIRST CONTACT ADS: WHAT TO (REALLY) SAY
Headline: 5 words or less

9. FIRST CONTACT ADS: WHAT TO (REALLY) SAY
2. Communicate ONE message throughout

10. FIRST CONTACT ADS: WHAT TO (REALLY) SAY
3. Use personal words: You, our, I, we.

11. IMPORTANT CONSIDERATIONS:
4. Call out who you’re talking to… “Hey cat lover” or “Hey you in the Sunshine state”
What experience do two friends in this niche share?
5. Ask for something little (with an implication) - look, read, click, listen, think about
6. Easy "Yes" questions - are you curious...

12. Product pages: it’s about way more than the product

13. IT'S ABOUT WHY this niche exists (the feelings there in)
this brand exists
this product exists

14. - emotional

15. cc: Lotus Carroll - https://www.flickr.com/photos/11248435@N04

16. PAINT A BEFORE AND AFTER
YOU'RE COLD, OR IN AN UGLY SWEATSHIRT. NOW YOU'RE WARM IN SOMETHING CUTE.

17. REMEMBER, THE FUTURE IS PERFECT
USE THE FUTURE TENSE

18. Your dog will love his warm, cozy blanket – and seeing him snuggled up will make your day.
You won’t help but feel your heart swell with pride when you get complimented on this pendant.
You’ll wake up feeling calm, energized and ready for the day – even if waking up has been difficult for you before.

19. YOUR LONG TERM RELATIONSHIP
THAT SEQUENCE THO.

20. YOUR AUTORESPONDER POWER UP:
SIMPLE, SIMPLE ORGANIZATION AND PLANNING!

21. 10 emails you can send to every new customer

22. - 4 promotion

23. Reason why: about you, your brand, store updates, pre-arrival

24. Niche content: User generated, curated, original - these stories can link to relevant products!

25. Youtube: Niche + storytime

26. Promotion: storewide, product based - link to your values and content

27. even if you cut the e-mails in half, you still have automatic extra sales

28. THE MOST IMPORTANT THING
IS IMPLEMENTING!

29. MGS PWR P
FOR AD CREATIVES

30. THE IMAGES "POWER UP" take your own product photos
think "what else can I add to create a scene and tell a story?"
collage, flat lay, product in action
Use as many different angles as possible
Lighting, equipment, etc, pales in importance to this

31. GET THESE SLIDES AT HTTP://LAURACEECOPY.COM/IMSC
Q N SLAY
ASK AWAY <3
GET THESE SLIDES AT