1. INTEGRATED MARKETING COMMUNICATIONS (IMC) PLAN Communications Channel
COMPANY NAME
INTEGRATED MARKETING COMMUNICATIONS (IMC) PLAN
DATE
Objective:
Target Audience:
Communications Channel
Time Period
Budget 1 2 3 4 5 6 7 8 9 10 11 12
Advertising: Television, radio, print, cinema, outdoor, point of purchase, internet & new media
Sales Promotions: Couponing, rebates, premiums, samples, contests, internet & new media
Personal Selling: Presentations, consultations, telemarketing, internet & new media
Direct Marketing: Direct mailers, electronic direct mailers
Public Relations: Press relations, product publicity, corporate communications, donations, sponsorships, special events, community relations, crisis management, internet & new media
Total Budget:
Measurement / Monitoring Remarks: