1. Microsoft Data Insights Summit
5/29/2018 5:08 AM
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2. Analyzing your Online Presence using Power BI
Microsoft Data Insights Summit
5/29/2018 5:08 AM
Session code here
Analyzing your Online Presence using Power BI
Ásgeir Gunnarsson
Business Intelligence Developer
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. Agenda Who am I Why this topic Online presence Next steps for us
What data
Where is it
How does it look
Next steps for us
Questions

4. Microsoft Data Insights Summit
5/29/2018 5:08 AM
Who am I
Ásgeir Gunnarsson
Data Platform MVP
BI architect / developer for Össur
In BI since 2007
Group leader of the Icelandic PASS Group
@bidgeir
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5. Why this topic Global company Manual process Project not prioritized
Shorter development time
Limited scope
Facebook, Twitter, LinkedIn, Instagram, Google Analytics

6. Q1 2016 - Social Media report 53.395 24.708 509 7% 102% 24% Followers
Engagement
Number of posts
53.395
24.708
509 7%
102%
24% **
Numbers gathered from all Össur FB and TW accounts* // Numbers compared to previous quarter
Total amount of followers for all Össur SM platforms
Facebook
48.479
Twitter
4.916
Instagram
11.247
LinkedIn
11.060
Comparison between FB followers
by the end of the timeframe
Direct messages through SM
Q4 2015 25
Q1 2016 64
*other platforms do not provide the same details in analytics yet
**We plan to decrease the amount of posts to focus on more quality and engagement

7. The data
What data?
Where is the data?
Acquisition method
Files
API

8. Facebook Facebook connector – only public info Facebook Analytics page
Facebook API
Need to create an application
Need to acquire access token via custom app or Facebook developer console
Download csv or xls
Hundreds of columns
Bad format

9. Twitter Twitter Insights page Twitter API Need to create application
Basic info and search
Problems getting Insights data
Only paid API (from $2250 a month)
Download csv

10. LinkedIn LinkedIn Insights page LinkedIn API
Need to create application
Need to acquire access token via custom app or apigee.com
Timestamp is milliseconds since Epoch
Possible to download some data

11. Instagram Instagram API Fairly easily accessible
Need to create an application
Analytics not a supported use-case

12. OAuth authentication with redirect
Power BI cannot do it
Possible with R
We are creating a .net solution
Authenticate and write token to DB

13. Google Analytics Easily accessible Power BI connector or API
Big limits
7 dimensions
Unlimited measures
Not obvious combinations
Paid version - $ a year

14. Microsoft Data Insights Summit
5/29/2018 5:08 AM
Demo
Ásgeir Gunnarsson
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15. Improvements ahead More automation Collect the data in DW
Better organized data
Facts and Dimensions
Use more of the data
Competitor analysis
YouTube data

16. QUESTIONS

17. Tech Ready 15
5/29/2018
If you enjoyed this session, please check out these sessions during the Summit
Session 1
Session 2
Session 3
Session 5
Session 6
Etc.
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

18. Tech Ready 15
5/29/2018
All keynote sessions and breakout sessions will be on-demand and posted
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by June 27th, 2017
Thank you for your support of Microsoft!
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

19. Microsoft Data Insights Summit
5/29/2018 5:08 AM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.