1. Campaign for the University of Delaware
Faculty Senate
February 9, 2015
Development & Alumni Relations

2. Development & Alumni Relations
COMPREHENSIVE CAMPAIGN “an intense effort to raise funds from the private sector primarily through multi-year pledge commitments within a specific period of time”
My former boss at Penn State wrote a book on higher ed comprehensive campaigns – here is Dave Gearharts definition. Underscore for emphasis.
Development & Alumni Relations

3. CAMPAIGN HISTORY IN HIGHER ED
18th century: Harvard, Yale, Princeton
Founded prior to the American Revolution
Established to educate the clergy, like UD
Institutions were named in honor of individuals who made large gifts (Yale gave books…)
19th century: Vanderbilt, Stanford, Duke, Emory, Rice, Hopkins
Named for large gifts from business leaders
Development & Alumni Relations

4. CAMPAIGN HISTORY IN HIGHER ED
20th century: no single university or college can be identified as the first “comprehensive campaign”
Effect of the Morrill Act
End of the Industrial Revolution
Effect of the G.I. Bill
College became desirable and accessible to the newly created “middle class”
Why COMPREHENSIVE?
Development & Alumni Relations

5. HISTORY OF UD CAMPAIGNS
Our First Comprehensive Campaign
, raised $430 million
1981 – President’s Achievement Awards and expansion of Morris Library….led to the creation of the Development office
Development & Alumni Relations

6. HISTORY OF UD CAMPAIGNS
Our Second Comprehensive Campaign
working goal is $550 million
$298 million raised to date
$1.4 billion of need identified by colleges/units
UD prospects are new to philanthropy
Staff and infrastructure need to grow
Development & Alumni Relations

7. CAMPAIGN PRIORITIES BY UNIT: $550 MILLION
Development & Alumni Relations

8. Development & Alumni Relations
CAMPAIGN PRIORITIES BY AREA: $550 MILLION
Development & Alumni Relations

9. CAMPAIGNS ARE TIED TO STRATEGIC PLANS
UD’s New Strategic Plan “Delaware Will Shine” rollout this spring
The UD Comprehensive Campaign will enable the vision of the strategic plan
Development & Alumni Relations

10. Development & Alumni Relations
PROCESS OF A CAMPAIGN
Planning/Silent Phase
Gather large gifts and commitments, no public announcement
Goal is to secure at least 50% of the total before going public
Public Phase
Launch campaign, disclose large gifts to public
Silent Phase lengthy due to recession, DAR and UD readiness including staffing, training, identifying priorities, writing policies, recruiting volunteers, and updating our systems.
Development & Alumni Relations

11. Development & Alumni Relations
PROCESS OF A CAMPAIGN
Final Phase
Leadership donors asked for another commitment
Challenge to University Community to give
Event to celebrate accomplishment
Post Campaign Phase
Thank, evaluate, plan next campaign
Development & Alumni Relations

12. Planning/Silent Phase
PHASES of UD CAMPAIGN
Planning/Silent Phase
2010 to 2015
Public Phase
2015 to 2018
Development & Alumni Relations

13. A Campaign is NOT all about the Money
PURPOSE…
A Campaign is NOT all about the Money
Campaigns are about affecting human behavior…
about getting the institution’s stakeholders all
united around one vision
Development & Alumni Relations

14. 850,000 state residents & taxpayers
UD STAKEHOLDERS
165,000 alumni
34,000 parents
21,000 students
4,300 faculty/staff
850,000 state residents & taxpayers
plus friends, retired faculty/staff, corporations, foundations…
165,000 alumni, 34,000 parents, 21,000 students, 4300 faculty/staff, 850,000 taxpayers
Development & Alumni Relations

15. Development & Alumni Relations
CAMPAIGNS HAVE
NON-FINANCIAL GOALS
Strengthen campus activities that engage alumni, students, parents, and friends….Build a sustainable UD presence in key regions….Expand career networking opportunities for alumni and students….Build on the success of alumni class and affinity group programming, creating new ways for alumni to connect with each other…..Grow the number of alumni and friends who support UD through their annual gifts….Increase the number of individuals who create lasting legacies through their planned gifts and Carillon Circle participation….Increase parent engagement and giving….Increase faculty/staff engagement and giving….Expand opportunities for volunteer engagement…Deepen student awareness and involvement in the full range of development and alumni relations activities….Establish and reinforce spirit of one university among faculty, students, staff and alumni.
Development & Alumni Relations

16. Development & Alumni Relations
Case for Support
Institution-wide “Case for Philanthropic Support” document was tested with donors around the country
Content organized around
Our Students (grads & undergrads)
Our Faculty (professorships & research)
Our Campus (facilities)
Our Programs (operating & endowed)
Unit-specific versions are organized the same
Draft version will be turned into a more finished product
Development & Alumni Relations

17. Central Case for Support
UD has relied on a few corporations for philanthropic support in the past, but those days are over
We look to our alumni, parents, faculty, staff, students, and friends to grow our private support
Development & Alumni Relations

18. Central Case for Support
85% of the $300+ billion of annual contributions in America come from individuals
When Path to Prominence began in 2007, only 15% of UD contributions were from individuals
For 7 years we have been working to increase UD support from individuals, we are now at 60%
Development & Alumni Relations

19. Central Case for Support
State appropriation is not expected to grow for UD
State provision for capital is $3-4 million/year
Tuition increases cannot fund the gap, student debt load is over $1 trillion in America
Development & Alumni Relations

20. Development & Alumni Relations
Case for Support
Unit Cases for Support are IN PROCESS
April 30 –projected rollout
In tandem with launch of new strategic plan
Unit Cases: Athletics, Arts & Sciences, Agriculture & Natural Resources, Earth Ocean & Environment, Education & Human Development, Engineering, Health Sciences, Lerner College, and University Life/Provost Initiatives
Development & Alumni Relations

21. Before Rolling Out the Campaign…
Began with recruiting President’s Leadership Council
Training gift officers, academic and volunteer leadership
Identifying prospects
Feasibility study
College Strategic Plans
Meeting with top prospects
Creating donor and volunteer engagement strategies
Creating stewardship program
Creating a reunion program
Development & Alumni Relations

22. Leading to….Campaign Rollout
Rollout at smaller events starting this fall, culminate at Alumni Weekend 2016
Several key events targeted at different constituencies
Major donors
Engagement event
Parents & Family Weekend
Homecoming Weekend
Faculty and Staff events
Student integration
Development & Alumni Relations

23. Faculty Engagement with Campaign
Advocates and ambassadors for connectivity
Campaign information provided through your deans & gift officers
Spread UD brand and reputation
Wear UD gear on campus and off
conferences: nameplate, nametag, podium
Faculty & Staff Campaign
Participate each and every year as a donor—any amount
Presentations at department & college meetings
Events to build awareness
Volunteer to sign appeals
Set goals in your department, build advocacy, inspire belonging
Development & Alumni Relations

24. Faculty Engagement with Campaign
Mythbusting needed
Gifts to ANY designation count in Faculty & Staff Campaign
UD is “donor-centric” – donors give to their passion
Delaware Diamonds Society (for $1000+ annual donors) counts all giving to all UD designations in one fiscal year
Partner with your Director of Development
Their role is to help strategize about giving to further your programs and needs
Development & Alumni Relations

25. Development & Alumni Relations
Take Away from Today…
This campaign is for our faculty and our students
Growing a culture of philanthropy is a priority
We are your partners when it comes to growing UD
Development & Alumni Relations

26. Development & Alumni Relations
Thank You! Questions?
Development & Alumni Relations