1. synergy
Aigul
Harry
Chuchu
Shaun
Liu Yang
“Easy coding”

2. School of code
Problem
How to attract

3. Structure Analysis Marketing Model Problem Competitor approaches
Questionnaires survey
Analysis
Marketing Model

4. Competitor introduction
App Academy
no job, no tuition
introduction of program
‘APPLY TODAY’ link
Students’ feedback and successful stories after the course

5. Competitor introduction
Founders & Coders
Flexible training course
sustainable
Cooperation with other websites
full-time mentorship+ portfolio building

6. Questionnaire
Online survey 10 Questions Collect 77 responses We want to know from the questionnaire: Current Market and potential market, Market stage, Substitutes What do we say to them and how do we reach them

7. Data analysis
Male
Female

8. Data analysis
Male
Female

9. Marketing Model Who we reach How we reach What to say them Graduates
Posters and Leaflets
Off-line activities
Workshops and Lectures
cooperate with societies and websites
What to say them
Free
Easy
Interesting

10. General Budget Posters and Leaflets (150 pounds)
B. Off-line activities (180 per day)
C. Workshops and lectures (430 pounds every two hours )
D. Cooperate with societies (200 pounds per activity )
Total: pounds

11. Suggestions
Enrich the website
Flexible courses
Provide internship

12. Thanks for your attention!
We are Synergy~