1. Capitalize on digital transformation the surface opportunity
5/29/2018 9:20 AM
BRK2253
Capitalize on digital transformation the surface opportunity
Ryan Gavin
General Manager, Surface Marketing
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. Fostering a new culture of work
Unlocks creativity
Built for teamwork
Integrated for simplicity
Intelligent security
Microsoft Surface

3. 5/29/2018 9:20 AM
The agents of change
Companies, and the problems they solve, are more complex than ever
1/3 of CEOs entered new industries in last 3 years2
50% believe competition is heating up more in new sectors2
The expectations of the workplace have evolved
50% of global workforce will be mobile by 20203
60% expect employers to provide state-of-the-art technology4
The way people work has shifted dramatically
83% of workers say they are asked to be creative at work either weekly or daily5
40% feel they have a company culture that encourages creativity5
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. …because limits are where we all begin.
Microsoft Surface

5. Our journey OCT 2012 FEB 2013 OCT 2013 APR 2014 APR 2015 MAR 2016
Surface Pro 4
Surface RT
Surface Studio Surface Dial
Surface 3
Surface 2 & Pro 2
HoloLens
New Surface Pro
OCT 2012
FEB 2013
OCT 2013
APR 2014
APR 2015
MAR 2016
OCT 2016
OCT 2015
MAY 2017
Surface Pro
Surface Pro 3
Surface Book
Surface Hub
Surface Book w/ Performance Base
Surface Laptop

6. 5/29/2018 9:20 AM
Unlocks creativity
GENERATE IDEAS FOR NEW INNOVATION
Visual
Natural
Versatile
96% of employees say Surface makes them more productive6
91% say Surface helps them express their creative ideas more effectively6
Employees are up to 76% faster at performing complex operations than on an iPad Pro6
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7. Built for teamwork UNLOCK THE POWER OF THE GROUP
Collaborate
Present
Ideate
Project
Over 50% of the Fortune 100 use Surface Hub to improve innovation, collaboration, and capture new ideas7
“I see Microsoft Surface Hub as being a magnet for collaboration. Everyone will be able to annotate and engage with the environment represented on the screen at once.”
-John Cerone
Associate Principal Director of Virtual Design & Construction, SHoP Architects
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. Inspire and retain talent
5/29/2018 9:20 AM
Inspire and retain talent
TOOLS FOR THE MODERN WORKPLACE
Immerse
Create
Motivate
94% say Surface makes them feel like their company is investing in them6
97% of millennial information workers using Surface say they feel proud to work for their company6
95% of information workers using Surface say they have the right tools to get their job done 6
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. Modernize customer experiences
5/29/2018 9:20 AM
Modernize customer experiences
STRENGTHEN BRAND ENGAGEMENT
Personalize
Engage
Delight
“We are most excited about the benefits that Surface has provided our guests – beginning with an outstanding experience from the moment they walk into Pirch, to the product selection and the ease of communications throughout the entire process. It’s been great.”
-Craig Hills
Director of Digital Operations, Pirch
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10. Integrated for simplicity
5/29/2018 9:20 AM
Integrated for simplicity
STREAMLINE IT AND END-USER EXPERIENCES
Windows Auto-pilot
Enterprise manageability
Consistent experiences
Windows 10 S & Hub OS
Bay Equity saved $1.37M consolidating on Surface
“We use Intune as a deployment for endpoint protection…we can manage all devices remotely, including upgrades and malware protection. Because it’s part of the same suite of products, it’s sewn into the fabric of what we’ve done with this deployment.”
-Phil Mikolaj
CIO, Bay Equity Home loans
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. Biometric identification
5/29/2018 9:20 AM
Intelligent security
PROTECT THE ORGANIZATION
SEMM
Session wipe
Biometric identification
Always updated
Windows BitLocker
Windows 10 and Surface, when used in a layered solution, can meet the strictest security requirements for use in classified environments such as the classified programs at the NSA
SEMM allows an organization deploying Surface devices to modify, lock down, and control security at the firmware level
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12. Demo

13. Engineering QA

14. Lifecycle of Innovation Idea spark Listen & learn Design Go-to- market
5/29/2018 9:20 AM
Idea spark
Listen
& learn
Design
Lifecycle of
Innovation
Go-to- market
Rapid prototyping
Production
Development & testing
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15. At Ignite Meet with us Attend sessions Become an Insider
Talk to Surface engineers after sessions and at the booth
Learn more about Surface technology
Stop by the Surface booth to sign up and get SWAG
Attend sessions
Become an Insider

16. Attend the breakout sessions
5/29/2018 9:20 AM
Attend the breakout sessions
Session title
Speaker
Date
Time
Location
Code
Surface product engineering behind the scenes and deep dive on the new Surface Pro
Tim Golick
Tuesday 9/26
4:00 – 5:15 PM
OCCC W304
BRK1059
Surface and LTE: designing for seamless connectivity
Paul Bischof
Tim Golik
Wednesday 9/27
9:00 – 10:15 AM
OCCC W206
BRK2366
Bringing the modern workplace to life with Surface and Microsoft 365
Ryan Gavin
Sonia Dara
10:45 AM – 12:00 PM
OCCC W308
BRK3353
Surface Hub bakeoff: how Surface Hub stacks up against the competition
Frank Buchholz
Mark Hodge
Joe Dalecki
OCCC W307
BRK2368
Service and support for Microsoft Surface: built for the demands of today’s enterprise
Nathan Banks
Faizan Makhiawala
Thursday 9/28
2:00 – 2:45 PM
OCCC W240
BRK2365
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

17. Attend the theater sessions
Session title
Speaker
Date
Time
Location
Code
Realizing the most from Surface and Microsoft 365
Frank Buchholz
David Alexander
Monday 9/25
1:45 – 2:05 PM
OCCC South – Expo Theater #6
THR1117
Microsoft meeting solutions: Skype Room Systems and Surface Hub
Richard Kott
Mark Hodge
Tuesday 9/26
12:05 – 12:25 PM
THR2306R
Unlocking the power of creativity with the Surface portfolio of devices and Microsoft 365
Robert Henry
Jeff Nye
2:10 – 2:30 PM
THR2302
The new Surface Pro and Laptop: an insider’s look for IT Pros
Tim Golick
Brandon Records
Mari Rinta-Piirto
3:35 – 3:55 PM
THR2299
Surface Hub: manageability tools and OMS deep-dive
Strider Browning
Anthony Kinney
5:35 – 5:55 PM
THR2303
Surface Hub what's new (Windows Insiders, Creators features, Microsoft Teams, LOB apps)
Brent Johnson
Arpan Nandani
Wednesday 9/27
10:20 – 10:40 AM
THR2308
Surface connector comparison and designed for Surface accessories
Dave Neff
Craig Tellalian
10:50 – 11:10 AM
THR2304
Surface tools for the enterprise: best practices
Carl Luberti
12:35 – 12:55 PM
OCCC South Building Theater – Level 2
THR2307
THR1117R
THR2306

18. Thank you!

19. Please evaluate this session
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© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.